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Michael Miller | CEO of Brightway Insurance

Brightway Insurance: Start a business where the sky is the limit

Most of us dream of becoming our own boss and owning our own business. But, to venture off on our own is hard—and, if you read Small Business statistics its difficult. In fact, of all businesses started since 2008, according to the Bureau of Labor Statistics, only one out of three has survived. In contrast, 88% of Brightway franchisees succeed over time.
But what if you could join a business opportunity with low-risk and high reward? A business opportunity that provides you a holistic business platform on which to excel? A platform that empowers you to spend time with each customer, getting to know them so that you can truly meet their needs. A platform that provides you a wealth of “product” to sell in a business that ensures customers’ financial well-being.
Look no further, Insights Success is honored to introduce you to Brightway Insurance, previously named the #1 Franchise to Buy by Forbes and more recently named #1 Insurance Franchise by Entrepreneur Magazine. A revolutionary insurance franchise that will help you achieve your dream with the “you sell, we service” model it invented.
When it all Began
Brightway is the most recognized insurance franchise in America. After the introduction of its innovative business model, the company has grown to become one of the largest Personal Lines Agencies in the U.S. The company focuses on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing low-risk, high-reward business opportunities that span from single Agent to multi-unit Enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell the best independent insurance agents in the country two-to-one.
The Pioneer Himself
Leading an organization requires leaders who have a thirst for knowledge. These are individuals who are not afraid of taking the risk and are always experimenting, devising ways to create even greater upsides for business partners, and who have a commitment to helping everyone associated with the business reach his or her potential. One such leader who represents these attributes is Michael Miller, CEO of Brightway Insurance. Focus, confidence, transparency, passion, integrity, accountability, and decisiveness are some of the traits he brings to Brightway and its people every single day.
In August 2017, Michael was promoted to hold the esteemed position of CEO after working as Vice Chairman for several years. After moving into the company’s top executive role, Michael has led the company to grow EBITDA by 33 percent and revenue by 18 percent in 2018.
Michael is a key figure in defining Brightway’s strategies and growth plans and ensuring that its inclusive, family-based culture continues to thrive. In July 2018, Franchise Business Review, an independent franchisee satisfaction research firm, named him one of the Top Franchise Leaders.
In his role, Michael is seen as “Chief Evolution Officer,” identifying aspects of the business on the front lines. Key opportunities that he identified in the past few years include continuing to invest in and leverage technology to ensure all interactions with the company are as easy as possible and that the business remains scalable.
He also re-conceptualizing Brightway’s offerings to entrepreneurs to attract a broad variety of business partners.
Journey that Shaped It
Before taking the form of Brightway Insurance, Michael, along with his brother David, owned and operated Miller Insurance Group. in Jacksonville, Fla.  Realizing their sales agents were spending a majority of their time performing service work for existing customers vs. selling new policies, they tried a new concept in which one office would handle the servicing needs of all three of their offices while the other two focused on sales. The two were blown away by the results after just one week as sales had nearly tripled.
This is when the Miller brothers knew they were onto something big and shortly after, Brightway Insurance was launched.
Its Promising Services
Brightway has been successfully helping its customers and business partners accomplish their goals for over a decade now. Its agencies represent more insurance companies than other independent agents. The holistic business support platform Brightway provides to its franchise owners is second to none. Using the platform, Agency Owners dedicate their full attention to their customers’ needs and growing their businesses.
Agency Owners become the insurance experts in their communities and are backed by a growing team of over 250 talented individuals who support each aspect necessary to run a well-oiled independent agency. Brightway’s corporate staff provide expertise in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Appointments, Licensing, Onboarding, Training, Hiring, and Retaining personnel. The company’s signature after-the-sale service empowers franchise owners to focus on new business sales and provides their customers the personalized service they deserve.
One of the most intriguing aspects of Brightway agency ownership is so many of their franchise partners come from non-insurance backgrounds. In fact, the companies two largest locations are owned and operated by people with no prior insurance experience. Brightway’s first-rate training and ongoing support empower people from a wide variety of backgrounds to be successful in the Brightway system.
Investing in What Lies Ahead
Brightway’s goal is to become American consumers’ No.1 choice for their personal insurance needs. It envisions delivering this through a differentiated offering of more choice in insurance carriers combined with local, in-person expert counsel supported by a strong local and national brand.
If you’ve ever considered business ownership, why not do it with a proven leader supported by a holistic business platform second to none?
With Brightway, the sky truly is the limit.