Business strategies in modern times vary a great deal from the ones that were used 20 or 30 years ago. With the rise of digital technology and modern solutions for conducting business, companies have become much more creative as they look for ways to grow and become more successful.
However, since the coronavirus pandemic, strategies to grow a business have once again transformed, as companies had to adjust their norms and policies to the times of remote work and social distancing. To find out what are the best strategies to grow a business in 2021, according to the experts, follow our article.
With the rise of social media and the resulting changes for which businesses need to adapt, social media marketing has become a crucial part of any company’s marketing strategy. Various studies estimate that 98% of Americans will use social media in some way or another in 2021.
With that in mind, creating the right social media marketing strategy is a must if you want to build brand awareness.
According to the experts, social media networking will continue to be the most prominent in 2021. However, visual content will also become much more important, especially on platforms such as Instagram and Pinterest. With visual content, businesses can communicate much more effectively with their consumers and persuade them to buy the product or service that the company has to offer.
AI will be integrated into more and more processes and tasks, especially in the marketing segment. Artificial intelligence will allow businesses to do more and to grow faster. The AI algorithms will, for example, help companies track leads, gather data, and analyze it in order to create better business relations.
Artificial intelligence will also greatly impact eCommerce, as more and more customer service will be handled by AI-powered chatbots or virtual answering machines, like the Waeve phone systems.
Video marketing will continue to be a powerful tool in 2021. Video content is one of the most effective ways to grow your business and get more customers. If you have not started using video in your marketing strategy yet, now is the time to do it.
As people’s lives become more and more mobile-focused, businesses will need to adapt to that. It is estimated that by 2021, there will be 3 billion mobile workers, which means you have to take that into consideration if you want to succeed.
Businesses must also adapt to what the modern worker needs and wants – a flexible working environment. By 2021, about 80% of all businesses will have a policy regarding remote work. It means that employees will prefer to work from home. With flexible working hours and policies, businesses can grow faster by saving on office-related costs.
Product Quality and Brand Trust
In order to compete in the market and attract new customers, brands must offer high-quality products and reliable services. Experts believe that in 2021, people will focus more on quality than money.
For example, in 2016, Apple’s net profit was $48 billion while Microsoft’s $22 billion. Despite all the money that Apple has made in the previous years, Microsoft is still more valuable than Apple. That is because of the trust that consumers have in Microsoft’s brand and its products.
That means that businesses must focus on making high-quality products and services that their customers can trust and rely on. It is especially important if your brand is relatively unknown and you wish to increase brand awareness.
Customer Content Generation
Businesses must focus more on their customers than ever before. It means that instead of just relying on their own content creation strategies in order to communicate with their customers, they should involve them in content creation as much as possible.
This kind of content can help businesses to establish stronger relationships with their consumers as it creates trust between both parties. On top of that, it allows businesses to save on all kinds of marketing-related costs and expenses that they would normally have if other people wrote the content for them.
In 2021, most of the content marketing strategies will be built around user-generated content, as well as around influencer marketing and other ways to grow a business through social networking.
The Bottom Line
Although the significance of digital marketing has been growing for a number of years, the pandemic speeded up the process. Nowadays, it’s become impossible to grow your business without using the newest technological advancements.
If you want to build brand awareness, the use of tools like social media platforms, video marketing, or business mobility is a must. What’s more, to make your service more engaging, you should consider involving your customers in the process of content, product, or service creation.
Once you implement these strategies in your plans, you’ll be able to grow your business and ensure it becomes successful.