Indeed, nowadays, the buzz about the term "nutraceuticals" is slowly seeking its way to the health and wellness group. Defined as manufactured products derived from food sources with substantial health…

Science is now mixing with consumer goods to create markets in ways that were considered impossible in the fast-paced world of today. A deeper understanding of consumer behavior combined with…

Amongst these infinite changes in modern marketing, cultural alignment has become of utmost importance to connect a brand with its target audience. In today's astute marketplace where consumers are pretty…

Recently, sustainability has emerged as an important discussion topic in the business world. There has been a growing awareness amongst consumers regarding environmental issues and their preference is to support…

Independent journalism is under great pressure in the dynamic world of media and innovative journalism: threat to press freedom and diffusion of disinformation. Undeterred by the threats of uncertainties and…

A simple act like helping someone around can create ripples of positive change in this very hard world. Empowerment, as well, is not just jargon but that tool for that…

Within the last two years, female empowerment coaching has been delivering positive results as a tool for women striving for personal and professional objectives. The methodology creates confidence, improves skills,…

Entrepreneurship which had been the male-dominated area, has seen a significant rise of women emerging steadily across various industry segments worldwide. Harnessing the basic qualities of discipline, hard work and…

A good culture in SaaS today earns you bragging rights-it attracts talent, sparks innovation, and propels growth. Here's a sneak peek at some of the most pivotal strategies used by…

Corporate identity is critical for developing a brand image and leaving a lasting impression on clients and industry professionals. The key component of brand identification is the logo. A company…