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Lifestyle Marketing to Today’s Consumer

Marketing Health used to be about showing problems and offering simple solutions. We’d show an overweight person and then the ‘after’ photo. Or someone with a cold, and then healthy. Yet today’s consumer wants more than simple products –they want to belong to a community and to feel important and valued. Many consumers shop companies based on the values and charitable efforts. They want to belong to a company that matters, and at Jump To Health™, that is the mission that we strive for. To help people with all aspects of their Health, Wealth, Living, and Giving and to show the ‘whole’ person and family that their health matters. Marketing used to be about targeting a demographic (age, gender) and then hoping the message would stick. Today it is about targeting emotions and psychographics, and focusing in on community. People are tired of being ‘sold’ to. They want value, to be appreciated, and to know they are part of a company that cares.
Jump To Health™ is focused on offering that community and value, beyond our products. Our mission is to help everyone on their Health Journey. When you join our Health Journey – you start with 12 weeks of FREE education and information on nutrition, recipes, eating healthy based on nutrition science. We then offer 12 weeks on Inner Fitness – personal development to help you transform your life, and then 12 weeks on financial health. Our goal is to give people the tools they need to transform their health from the inside.
Jump To Health™ is innovating in this area by offering nutrition solutions to for the customers own personal “Health Journey”. We have product kits designed to support key health concerns – be it digestive health, immune health, blood sugar health, weight loss, keto, fitness, or family health. We offer meal plans and education designed around different lifestyles – vegan, vegetarian, Keto, blood sugar health, or simple weight loss. And now we have launched a mission to improve children’s health by helping them get better nutrition at breakfast. Today kids consume far too much sugar, and half of it at breakfast.
They are not getting enough calcium, nor fiber or fruits or vegetables and it has resulted in 1 in 3 kids being obese, while 73.6% of their parents are overweight and 43% obese. Much of this can be improved with nutrition, and it starts with breakfast.
In addition to offering products and education on nutrition, Jump To Health also has a community to support personal health goals. Our team page is where customers can ask questions, get support and advice and stay motivated to improve their health. And we offer rewards too. When a customer joins our Health Journey they get free gifts to recognize their results, from weight loss to better health, customers can get hats, t shirts, travel mugs, duffle bags and have fun getting healthy.
Jump To Health™ offers Customer Loyalty points, that get larger the longer a customer is with us. They can redeem these points for free product, or for cash, or can share them with friends and family. And with our Customer Referral program – they can get rewarded for sharing the product with others. Share $10, get $10 as a reward when your friend orders product and you can earn each time he or she orders.
And once a customer sees the results we offer, guaranteed – they can join as a member and earn income too.
We also help customers save money on ‘living’ so that they can see the value of being a Jump To Health™ member – a free Savings Site where members can get discounts on hotels, car rentals, amusement parks, online shopping. We offer better Living as a result of our product results, education, recognition, and perks.
Our innovative “Walk To Give” program helps encourage customers to be active, and as a result get better results, while helping others in need. Our Health Journey members can walk, and accumulate steps toward donations to help hungry families.
Breakfast and 12 week Guarantee
We’ve all heard breakfast is the most important meal of the day – but when you look at it, it’s not. Our breakfasts tend to be high carb, low protein, high sugar, low fiber, and lacking in calcium and key fruit and vegetable phytonutrients. With our grab and go society – we offer fast solutions for a better breakfast. And when you join our Journey – we guarantee that if you follow the program, join our Healthy Half Hour weekly Thursday trainings – you will feel better guaranteed. So we offer a Better Breakfast Club, community, and help to get off sugar that is hidden in everything we eat. People report feeling better in as little as 3 days.
Our big hairy goal is to end sugar addiction, obesity, diabetes, inflammation, and all health challenges that can be improved by good nutrition. One day, one step, one family at a time.