Selling promotional products in addition to your usual products can be either helpful or harmful to your business. The key is to sell promotional products that make the most sense to your company. Fortunately, most accessories and apparel will work for just about every company, but it wouldn’t make much sense to sell license plate frames if you’re a company that sells kitchen products. It would, however, be more effective to sell aprons with your company’s name on them.
Promotional products bring more awareness to your brand, and they’re also a great way to reward your clients for being loyal to your brand. Here are some of the most effective products to sell in addition to your regular inventory to promote your company.
T-shirts are something that almost every business can sell as a promotional product. A simple design that bears your logo and company colours is a great product to market to your audience. Though t-shirts may seem like they’re being overdone, there’s still a large group of people who love to wear the apparel of one of their favourite companies.
Hats are similar to shirts, as they’re worn by many people, and they’re something that almost every business can put their name/logo on to promote their company. There are also certain styles that you can choose from. If you’re a skincare or other lifestyle brand, you can also sell headbands that bear your company name/logo or some design that represents your brand.
Tote bags are something that many businesses use as a way to promote their company and increase brand awareness. However, this is something that is usually given away with a purchase, not actually sold separately. Keep in mind that you may actually be more successful in including your tote bag as a gift with a purchase rather than selling it on its own.
With many mask mandates still in effect due to the COVID-19 pandemic, masks can be seen as both apparel and an accessory to complement one’s outfit. Because of this reason, many companies sell masks bearing their company logo and name on them in hopes that their most loyal customers will purchase them. You can also make these masks look trendy with the help of a designer, compelling more people to buy them.
Calendars and Planners
These may be more on the expensive side, but these can be very effective promotional products for your company, especially if you’re a lifestyle brand. In your calendar/planner, each month can be a featured product, and you can even include pictures of seasonal teaser products during the holidays.
Pens and Pencils
What better accessory to sell alongside your promotional planner than a promotional pen to go along with it? You can also opt to sell pens that come in fun colors, or you can keep it to the simple, more professional black ink for those customers who may need pens for business purposes. Pencils are also a great promotional product to sell/gift with purchase, especially if your brand appeals more to college students.
Just like you would strategically market your everyday products, there’s a way to market your promotional products. You don’t want to come off as too pushy when it comes to selling promotional products, and it’s a good idea to start with one idea before you start selling too many promotional products. Start with products that make the most sense to your brand, something that you think will compliment your customers’ purchases. It is also beneficial to promote products that people will actually use on a consistent basis.
Of course, as a business owner, you should determine if this is the right decision for your business. It does cost money to start selling promotional products, though it isn’t always incredibly expensive to do so.