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How to Build a Successful IT Reseller Business?

An IT reseller company is a business that purchases products like computers, software tools, and other programs from the manufacturer and then sells them to the end-user. The reseller business essentially acts as the middle person between the product developer and the customer.
This business model helps entrepreneurs to avoid expensive upfront costs as you don’t have to build your own product or set up your own infrastructure. Still, one needs a good plan to succeed in this field. Here is how you go about it.

1.  Choose a Niche

IT has expanded immensely, and it continues to grow each day. There are multiple IT products you can focus your business on. You can opt to offer web hosting services, cloud hosting, or consider a cloud backup reseller program. Just make sure you narrow down your focus as there are tons of IT categories. Then decide whether to sell the product to other businesses or to customers.
Monopolizing is an approach that makes a lot of sense in the IT reseller world. This technique will not only help your business to target a specific customer base, but it will also enable you to build a reputation as a specialist offering particular IT solutions. It’s also smart to venture into a business that is not oversaturated and has the potential for growth. If you decide to enter a venture that has strong competition, make sure you become an expert at it to help your business stand out.

2.  Locate Providers

Once you identify the type of product you want to offer, you need to choose a manufacturer that creates that product, as noted by Small Business Trends. You can either pick one brand to supply you with the product or decide to work with a variety of vendors. Ensure the company you pick develops products that are attractive to your target end-users, within their budget and adaptive to current and future trends.
To verify whether the manufacturers you select are the right choice, do your due diligence. Contact them and inquire about their products and go through their terms and policies. Also, research the pricing to ensure it makes financial sense. When you are satisfied, you can apply as a reseller.

3.  Ask for Support from Your Distributors

To drive business growth, you need to partner with your manufacturer or distributor. The manufacturers know that the prosperity of their business hinges on the success of their resellers, therefore they are always ready to offer support. Working closely with them will maximize your opportunities.
If they can help you with anything, whether marketing operations or any other resource, utilize it. Most manufacturers have tremendous experience in their respective industries, and any information they share with you can be instrumental. Using their resources can help you cut costs and gain a competitive edge over other businesses in your niche.

4.  Have an Online Presence

As a business in the IT field, you should have an online presence. This should include having a website or blog. Today, the first thing people do when they hear of a new company is to search it online. It could be pretty disappointing to lose business because you have no online footprint.

How to Build a Successful IT Reseller Business | Online presence [ Business Blog ]
(Source: Pixabay)
As a business in the IT field, you should have an online presence (Source: Pixabay)
You can have a website that serves as an e-commerce portal where you display your products, promote them, and customers make transactions. You can use Wix or Shopify eCommerce platforms for that. Make sure you give clear information about the product you offer and highlight any other related service. Also, ensure your website has the latest security measures to protect your customers’ information.


Whether you want to be a reseller who adds value to the product or one who sells the product as it is, setting up a reseller business is no walk in the park. You need a proper plan, extensive research, and the right support to grow your business.