For many people, the economic volatility of recent years — from rising interest rates and inflation to employment uncertainty and increasing living costs — has created financial constraints with seemingly few options for relief. Even homeowners who have gained significant equity in their properties are feeling the pressure. These constraints have made traditional equity release options like home equity lines of credit and home equity loans less accessible and even less desirable. As a result, homeowners are increasingly seeking flexible solutions to utilize the equity they’ve built in their homes.
In 2016, EasyKnock was founded in response to these challenges. It’s the first home equity solutions platform of its kind in the U.S. In 2023, the company announced its range of products designed to help homeowners convert their home equity into cash without the strict guidelines typically required by traditional banks. Since then, the firm has continued to expand its product line to support more homeowners who need a helping hand.
Understanding Customer Needs for a Tailored Approach
In order to offer each customer a personalized experience, EasyKnock has equity release program options that cater to different financial needs.
The customer onboarding process begins with an in-depth evaluation of the homeowner’s financial standing, needs, and goals. EasyKnock gathers information about each homeowner’s economic situation and makes an assessment to recommend the program that best suits them.
EasyKnock’s specialists work closely with homeowners to explain the benefits and potential outcomes of each option to ensure that they fully understand what to expect from their choices.
Once homeowners have a clear understanding of their options and make an informed decision to move forward with EasyKnock, they can be confident that they have the best solution to address their specific needs and will be supported by a dedicated team committed to their financial well-being.
Below is an overview of the various programs available to homeowners.
Residential Sale-Leaseback: Flexible Solutions for Liquidity
EasyKnock’s flagship products are its residential sale-leaseback programs, which provide flexible solutions for homeowners who need to convert their home equity into liquid cash but don’t want to move out of their homes right away. These programs allow homeowners to sell their property to EasyKnock, receive a lump sum of cash, and then lease the residence back. Sale-leasebacks were once only available for commercial properties, and EasyKnock was the first company to introduce the product to the residential market. The company offers two primary sale-leaseback options: Sell & Stay and MoveAbility.
Sell & Stay: Through the Sell & Stay program, homeowners sell the home to EasyKnock and receive a lump sum of cash. They then lease the abode back from EasyKnock, continuing to live there as tenants for up to five years. With Sell & Stay, homeowners can buy their home back at a later date or direct EasyKnock to sell it on the open market when they are ready to move.
Who Is It For? Sell & Stay is typically matched with homeowners who need liquidity but want to stay in their current home and aren’t ready for a conventional sale, or families who need stability while they navigate financial challenges.
MoveAbility: This program allows homeowners to release the equity from their current home to secure the funds needed for a down payment on a new property or pay off debt to improve financial footing in preparation for a new home. Customers sell the house to EasyKnock and can remain there as renters for up to 12 months while they finalize their next steps.
Who Is It For? MoveAbility is ideal for homeowners looking to make stronger offers in a competitive housing market while also removing the stress of buy & sell timing — no multiple moves or short-term rentals. This program is ideal for those who need to act quickly in a competitive housing market.
EasyKnock: Empowering Homeowners in Uncertain Times
In the face of modern economic challenges, financial flexibility is more important than ever. EasyKnock offers a lifeline for homeowners looking to tap into the value of their most significant asset: their home. By matching the right product to the right customer, EasyKnock is helping homeowners across the United States achieve financial freedom and stability.
Whether through Sell & Stay or MoveAbility, EasyKnock empowers homeowners to take control of their financial future and achieve their goals on their own terms.
