- Michael McKown
Here’s something you didn’t expect. A professional writer can be the unsung hero for a mortgage broker. Imagine this: every piece of communication, every document, and every pitch is not just clear but compelling, transforming the mundane into the magnetic. This is where the magic of a professional writer comes into play, elevating a mortgage broker’s practice from good to extraordinary.
Who am I? My name is Michael McKown. I’m the co-founder and president of Ghostwriters Central, Inc. What we offer is professional ghostwriting services for those who don’t have the time to write or don’t have the needed skill with words. Or maybe you think the boilerplate materials you foist on clients completely suck. Think of us as the un-suckers. The communications experts. Customized materials make you memorable. Your clients have seen the usual boring materials ever since they’ve been in the market for a mortgage. Why hand them more of the same?
A mortgage broker deals with complex financial products, terms, and conditions that can be as bewildering as they are vital. Here, clarity is king. But it’s the writer’s role to crown that clarity with engagement. A skilled writer can distill the labyrinthine language of mortgage agreements into something digestible, ensuring clients not only understand their commitments but feel confident in them. This isn’t just about translating jargon; it’s about crafting an experience where clients feel informed and secure, turning what could be a daunting process into a journey they’re eager to embark upon.
The utility of a writer extends far beyond clarity. Marketing in the mortgage industry is fiercely competitive, where standing out isn’t just an advantage — it’s a necessity. A writer can weave the unique selling points of a broker into stories that resonate. Whether it’s through engaging blog posts, insightful newsletters, or persuasive website content, a writer can position the broker as a thought leader, not just another name in the vast sea of finance professionals. They can highlight case studies where the broker has turned the tide for clients, crafting narratives that speak not just to the mind but to the heart of potential clients.
Can you think of anyone else taking that approach? I assisted an appraiser with his website. I interviewed him and crafted some stories based on his real-life adventures – which included being chased around the client’s house by a pair of Rottweilers. Stories humanize. Do you recall the song, We’ve Only Just Begun? It was written for stuffy old Crocker Bank in 1970 by Paul Williams. The TV commercial featuring it immediately resulted in a flood of new clients. It was later released as a single by The Carpenters.
Consider the emotional impact personalized communication can have. A mortgage isn’t just a financial product; it’s often the key to someone’s dream home, their future stability. Here, a writer can tailor communications to reflect each client’s unique situation, making every email, every letter feel like it was written just for them. This personal touch can be the difference between a client choosing one broker over another. It’s about building trust, and there’s no tool more effective in trust-building than words crafted with care.
Moreover, in times of market shifts or regulatory changes, clients look to their broker for guidance. A writer can translate these changes into clear, actionable advice, turning complex updates into opportunities for client education and engagement. This not only positions the broker as an expert but also as a protector of their clients’ interests, enhancing loyalty and repeat business.
Then there’s the aspect of internal communications. A mortgage broker’s office is a hub of activity, where efficient communication can streamline operations, ensuring everyone from loan officers to administrative staff is on the same page. A writer can help craft internal memos, training materials, or even policy documents that are not only informative but also engaging, reducing misunderstandings and boosting team cohesion.
The digital footprint of a mortgage broker in today’s world can’t be overstated. SEO-optimized content is crucial for visibility. A writer skilled in SEO can ensure that when someone searches for mortgage advice or rates, it’s your broker’s name that pops up, not the competition. This isn’t just about being found; it’s about being found by the right people, at the right time, with content that speaks directly to their needs and questions.
Lastly, consider the long-term value. A professional writer doesn’t just assist with immediate needs but helps build a legacy of content that serves the broker for years to come. They can develop content strategies that evolve with the market, ensuring that the broker’s voice remains relevant, authoritative, and most importantly, heard.
In essence, a professional writer isn’t merely an assistant but a strategic partner in the mortgage industry. They bring a blend of creativity, clarity, and strategic communication that can transform how a broker operates, markets, and connects with clients. By investing in such a partnership, a mortgage broker doesn’t just enhance their service; they redefine it, making every interaction, every document, and every marketing effort not just informative but transformative. In a field where trust and clarity dictate success, the pen truly is mightier than the spreadsheet.
We are here for you, if you’d like to smoke the competition. It begins by clicking the link in the second paragraph. Your consultation is free. Thank you for reading.
