You are currently viewing All Med Search: Why Owning a Healthcare Recruiting Franchise Makes Sense in 2023
Nadia Gruzd | CEO | All Med Search

All Med Search: Why Owning a Healthcare Recruiting Franchise Makes Sense in 2023

The healthcare industry is one of the only recession-resistant industries in the world and is also the largest employer in the United States. One of the most compelling reasons to consider owning a healthcare recruiting franchise is the industries consistent growth, particularly in the United States. With an aging American population, the need for healthcare professionals is expected to increase. By 2025, the number of adults aged 65 and older is projected to reach 65 million, which will lead to an influx of patients for healthcare providers.

As such, hospitals, long-term care facilities, skilled nursing facilities, urgent care practices, physician offices, clinics and other medical facilities need to recruit more staff. Recruitment agencies like All Med Search are expected to play a crucial role in helping healthcare providers maintain adequate staffing ratios.

According to Grand View Research, the global healthcare staffing market size was valued at USD 36.9 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 6.93% from 2023 to 2030.This growth makes a compelling argument for participating in the industry.

Financially, a healthcare staffing franchise is accessible to anyone with an entrepreneurial spirit. A background in healthcare it is not a requirement for success. Franchisees who have soft sales skills can succeed by working hard, believing in themselves, and taking control of their future.

With the healthcare recruiting industry’s potential for growth and a solid business plan, franchisees have an opportunity to achieve greatness. Under the leadership of Nadia Gruzd, CEO, All Med Search is committed to providing outstanding service to its healthcare clients and candidates by being accountable for its actions and delivering on its promises.

In an interview with Insights Success, Nadia Gruzd, CEO of All Med Search, shared significant facts that highlight her professional tenure, challenges, and achievements over her 33-year career in this dynamic business arena.

Brief our audience about your journey as a business leader until your current position at All Med Search. What challenges have you had to overcome to reach where you are today?

I have a teaching degree and was an elementary school teacher for three months before deciding I wanted a career in business. I have been in recruiting since August 1, 1989. I started in South Africa placing secretaries in jobs. In 1992 I immigrated to Vancouver, BC Canada and got a job placing healthcare professionals from Canada and around the world into full-time, perm positions at medical facilities across the USA.

I went out on my own in 1995 and in 1998 I opened a branch in San Diego. The San Diego branch sponsored my L1 visa and then my green card. In 2000, I sold those companies and started a new healthcare recruiting company again in 2001.

In 2005 I was invited to join the Pinnacle Society which is a consortium of 75 of the top recruiters in North America. I was also invited to join the board of directors of the National Association of Personnel Services and was a speaker at the annual NAPS conferences.

In 2018 I decided to franchise All Med Search because we had so many job orders to fill nationwide and so many more clients to develop. My biggest challenge has been finding enough of the right franchisees and recruiters to join us to help fill the recruiting needs of all the hospitals we work with nationwide. We need more manpower to keep up with the growing demands.

Tell us something more about your company and its mission and vision; how does your company thrive towards enabling advancements in the dynamic business arena?

At All Med Search, we believe we can change lives. All Med Search offers a dedicated and personalized service to both our employers and job seekers. We partner with our clients and candidates to achieve excellence and take responsibility for our own deliverables. Our franchise partners and their recruiters collaborate as a team to ensure that we place the top healthcare professionals from our nationwide database of candidates.

Describe in detail the values and the work culture that drives your organization.

Decades of industry experience coupled with proprietary systems and leading-edge technology makes our process flourish—but it’s our commitment to excellence that truly sets us apart.

FOR AN EMPLOYER We value our client companies and pay particular attention to building long-term relationships and assisting organizations in developing and building their staff through our personalized service. We help healthcare organizations make distinctive, lasting, and substantial improvements to how they recruit, assess and hire. We deliver innovative solutions that achieve your recruitment objectives and positively impact your business. Our track record indicates our success in short listing the best candidate for every job, focusing on company culture as well as attention to detail on exactly what our clients need.

FOR A JOB SEEKER We source the ideal job based on their individual needs and career goals. First, we provide each of our candidates with the personalized assistance they

need to achieve their short and long-term career goals. After being assigned to a specific healthcare employment specialist, we find out exactly what they are looking for and match their specifications with a variety of choices. All Med Search has been in the healthcare recruitment industry for several years and understands the detail and excellence that is required to recruit for the healthcare industry.

Undeniably, technology is playing a significant role in almost every sector. How are you leveraging technological advancements to make your solutions resourceful?

Our extensive database allows us to isolate only those candidates who have above-average credentials that meet the exact skills our clients seek.

What, according to you, could be the next significant change in the global healthcare sector? How is your company preparing to be a part of that change?

I think recruiting and retaining staff is going to become more and more challenging, and a key point that is vital to the success of most healthcare organizations. Currently, we are selling All Med Search franchise territories which cover acute care hospitals and long-term care facilities. We have also planned for the future by setting up All Med Financial and Sales Search and All Med Practitioner Search Franchise divisions to cover all sectors of the healthcare recruiting industry.

Where do you envision yourself to be in the long run, and what are your future goals for the All Med Search?

My personal goal is to be able to service all our clients across all divisions. At All Med Search, we know that a successful healthcare recruiting business starts with robust partnerships with our franchisee’s, recruiters, clients’ and candidates. That’s why we provide all of our franchise partners with the thorough tools and training and ongoing support. My current goal is to grow the organization to service healthcare facilities nationwide. We are just beginning our journey, and I’m excited to see where it takes us.

What would be your advice to budding entrepreneurs who aspire to venture into the healthcare industry?

Join an established organization where you can run your own business while also having the infrastructure in place to be profitable within your first year.

Why All Med Search?

For anyone looking to be in business for themselves, but not by themselves, owning an All Med Search healthcare recruiting franchise might be the perfect choice.

  • All Med Search operates uniquely compared to most other franchises systems.
  • You do not have to live in the territory you own. You can start and operate your business anywhere in the United States and service all our nationwide clients from one location.
  • High-profit margins. Net profit margins can be as high as 85% for permanent placement. Break-even is possible within your first 6-12 months.
  • Allows semi-absentee ownership. Whether you desire to be an owner-operator or build a business on the side with a manager in place, that is your choice.
  • Has proprietary systems and techniques in place. All Med Search has the training, signed nationwide contracts, recruitment resources and strategies for all its owners.
  • Requires no healthcare background. Owners need a passion to succeed, must be willing to put in the time, follow the process and have sales acumen.

It is a recession-resistant/high-growth industry. There is a massive shortage of healthcare workers, and the demand for healthcare workers will only increase. We help hospitals build their workforce.

  • Has minimal barriers to entry. Owners can start small as owners/operators and hire one internal employee. The business can scale quickly as the database of healthcare professionals and clients grows.


The approximate investment including All Med Search’s one-time fee, and suggested working capital, is ~ $70,000 for the first year. The business can be quite profitable by the end of year one.


Nadia Gruzd is one of the nation’s top global healthcare talent acquisition and recruiting experts. Her expertise enables her to work with hiring managers to help healthcare organizations develop staffing strategies in order to achieve their business objectives.

Nadia has built a unique recruitment methodology based on what she has learned over the past 33 years, and she teaches her methodology to in-house recruiters – new and experienced – to enable them to become more confident and professional and fill more direct hire vacancies in a shorter time frame, thereby producing the highest productivity at the lowest cost.

Nadia also teaches hiring managers how to hire, train and manage recruiters to ensure the best results for you and your team. Nadia was inducted into the International Professional Businesswoman’s Hall of Fame for outstanding achievements in Human Resources, Recruitment and Personnel.

Nadia was awarded the honor of Woman of the Year by the American Biographical Institute & its Board of International Research. Nadia was selected for membership in the Pinnacle Society, a recruiting industry honor society recognizing the top 75 executive recruiters worldwide. CSP recognized her as California’s Staffing Professional of the year.

She received The National Association of Professional Businesswomen award that recognizes her excellence within the Healthcare Recruitment Industry. She has served on the Board of Directors of NAPS for 2 years. She is a Certified International Personnel Consultant and Certified Employee Retention Specialist.

In November 2022 Nadia was a Finalist in San Diego Magazine’s Celebrating Women event. Celebrating Women is an award ceremony celebrating the female changemakers, groundbreakers and visionaries that are leading San Diego!