With the rise of online shopping, it can be a challenge to gain the continued footfall to your retail store.
However, if you rely on the number of people visiting your store to sustain your business, then it’s important that you take steps to improve the physical store experience for your customers.
So, if you’re looking to boost sales and encourage customer loyalty, then here are five fantastic tips for increasing footfall and improving the retail experience.
1. Create a Stylish Storefront and Product Displays
The appearance of your store, and in particular your store front, is often the first impression that customers will have of your retail brand. This means that you need to invest in creating stylish storefront displays.
If you’re planning any renovation work, consider asking your contractors about suppliers such as Lawcris. Their range of decorative panels offer a stylish but more affordable alternative to solid wood or natural stone.
This way, you can create eye-catching retail displays on a smaller budget, allowing you to invest more in your products and services.
2. Host In-Store Events
Hosting in store events will give your customers a reason to visit your store beyond just shopping, and this can help them to engage with you as a brand on a more personal level.
From product demonstrations and new range launches to social gatherings and workshops, these events can help you to increase your footfall and leave a lasting, positive impression.
Use platforms such as Eventbrite to sell tickets and advertise your event to help gain attention and attendance.
3. Invest in Digital Marketing
While you might not have given much thought to digital marketing as a way to increase footfall to your physical store, it’s actually a great way to improve your brand visibility and boost your customer base.
Plus, with more and more people finding new businesses to support through social media, having a strong presence on various platforms can help you get your brand name out there.
Managing various social media channels can be time consuming, but with tools such as Hootsuite, you can manage your platforms in one place, as well as setting up a posting schedule that allows you to maintain consistency.
4. Offer Exclusive Promotions
Exclusive in store promotions can help to make visiting your physical location more appealing than the alternative of online shopping. Customers are always on the lookout for a deal, and when these deals are personalised or time-sensitive, it can help encourage more frequent visits
Consider offering a selection of exclusive items that are only available to buy in store and showcase them on your social media channels, as this can encourage customers to make a special trip to your location.
5. Ensure Customer Satisfaction Every Time
Customer experience is one of the most important paths to retail success, and the n-store experience should be seamless, enjoyable, and memorable.
If you’re able to provide a fantastic experience for your customers, you can start to set yourself apart from your online competitors and foster bonds of customer loyalty.
Have you found ways to improve the footfall to your retail store? Share your tips and tricks for success in the comments below!
