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5 Important Reasons to Hire a Salesforce Consultant Over an Internal Admin

According to data, Salesforce is the most-used CRM. It holds 33% of the CRM market share.

And that makes sense, given that:

  • Salesforce can help businesses increase revenues by 20%.
  • And an average annual ROI of 50% (in just one year).

But just having the Salesforce CRM won’twon’t yield such results. You’llYou’ll also need Salesforce experts. And only the right experts can help you make the most of your CRM software.

Whether it is Salesforce customization, optimization, or general upkeep and maintenance, a Salesforce expert is a must.

The two most popular ways of getting that expertise are

  1. Hiring an internal Salesforce administrator.
  2. Hiring an external Salesforce consultant.

Both professionals are experts at Salesforce.  But their level of expertise and job roles vary.

And in most cases, hiring a Salesforce consultant yields better business outcomes.


How do Salesforce internal admins and Salesforce consultants differ?

Why is hiring a Salesforce consultant better?

Read on and find out.

Before we move ahead, here’s a quick overview of Salesforce.

What is Salesforce?

Salesforce is a customer relationship management (CRM) platform.

5 Important Reasons to Hire a Salesforce Consultant Over an Internal Admin

The platform includes a range of features and tools for

5 Important Reasons to Hire a Salesforce Consultant Over an Internal Admin

And Salesforce is used by businesses of all sizes in various industries.

Do businesses need a Salesforce expert?

Salesforce aims to make operations simpler for businesses. So it is easy to assume that Salesforce would also be an easy-to-use platform.

And it is.

So then, why do organizations need to hire Salesforce experts?

Well, the need for hiring a Salesforce developer depends on the size and complexity of the business. The extent to which companies plan to use the Salesforce platform also matters.

It may be sufficient for small businesses with simple needs to have a few employees familiar with the platform’splatform’s basics.

However, it may be beneficial to have a dedicated Salesforce expert for larger businesses with more complex needs.

These experts can customize and optimize Salesforce to ensure that the business’sbusiness’s needs are met.

And internal admin and Salesforce consultants are two types of experts you can hire. Let’sLet’s explore what these professionals do, their costs to the company, and more.

Salesforce Internal Admin – Job Role, Salary, and More

A Salesforce internal administrator is an employee of a company. She/he is designated as the admin for that company’scompany’s Salesforce instance.

The role of a Salesforce internal administrator can vary. It depends on the size and needs of the organization.  In general, they are responsible for managing and maintaining the Salesforce platform. It includes tasks such as:

  • Setting up user accounts and controlling access to the platform
  • Creating custom objects, fields, and workflow rules for the Salesforce platform
  • Managing data within Salesforce, including importing, exporting, and deduplication
  • Providing user support, including training and troubleshooting
  • Coordinating the use of Salesforce within the organization
  • Working with other teams to ensure that the platform is being used effectively

In terms of salary, the pay for a Salesforce internal administrator can vary. It depends on factors such as the individual’s level of experience, the job’s location, and the organization’s size and needs.

According to Glassdoor, the average salary for a Salesforce internal admin in the US is $65,000/year.

In addition to a salary, Salesforce internal administrators also receive other benefits. These may include health insurance, retirement savings plans, and paid time off.

Salesforce Consultant – Job Role, Salary, and More

A Salesforce consultant is an individual who works with businesses. She/he helps companies to implement and optimize the use of the Salesforce platform. A consulting firm or work may employ them as independent contractors.

The role of a Salesforce consultant can vary depending on the client’s needs. Generally, they are responsible for tasks such as:

  • Assessing the needs of the client and providing recommendations for how Salesforce can be used to meet those needs
  • Customizing the Salesforce platform as per the unique needs of the business.
  • Providing training and support to users of the Salesforce platform
  • Analyzing data and providing insights and recommendations to the client
  • Developing and implementing processes for using Salesforce effectively within the organization

As per Glassdoor, the average salary for a Salesforce consultant in the United States is $88,000 annually. They also receive other benefits that make up their overall cost to the company.

It is worth noting that a Salesforce consultant’s entire salary is not borne by one business organization.

If the consultant is part of an agency, they’d be working with multiple clients for the agency. All these clients will pay only a percentage of the consultant’s salary. Independent consultants also work with numerous businesses simultaneously.  Thus, hiring a Salesforce consultant generally costs less.

Salesforce Consultant vs. Internal Admin

Salesforce consultants and internal Salesforce administrators both work with the Salesforce platform. But they are still different.

Here’sHere’s how.

Parameter Salesforce Consultant Internal Admin
Employment arrangement External consultant working on a contract basis. A full-time employee of the organization.
Scope of work Offer help with specific projects and provide expertise as per the need. Ongoing Salesforce maintenance and management.
Responsibilities Assess client needs, customize Salesforce to meet those needs, and offer training and support to the in-house users. Carry out mundane tasks like creating accounts and maintaining and managing the platform.
Involvement in the sales process Involved in the sales process as they help identify and develop strategies for using Salesforce to drive more sales. Involved only in the management of sales data with Salesforce.


Why Is Hiring a Salesforce Consultant Better Than Hiring an Internal Admin?

Now that you know the difference between the two types of Salesforce professionals, let’slet’s explore how a Salesforce consultant is better than hiring an internal admin.


Salesforce consultants are typically more knowledgeable about the Salesforce platform. They have a wide range of experience and expertise in various areas of the forum. This can be especially helpful if the business has specific needs or challenges requiring a high level of knowledge.


Salesforce consultants can be hired on a project-by-project basis. Or they can be hired on an ongoing basis. Thus, it can be more flexible than leasing an internal administrator, who is typically employed permanently.


Hiring a Salesforce consultant is more cost-effective than hiring an internal administrator. This is especially so for small businesses or short-term projects.

Focus on core business

A Salesforce consultant allows the business to focus on its core competencies. That’sThat’s because the management of the Salesforce platform is being outsourced to a specialist. This can free up time and resources for the business to focus on other areas.

Suitable for complex business needs

Having an internal administrator may be sufficient for small businesses with simple needs. However, for larger companies with more complex needs, it is beneficial to hire a Salesforce consultant. They bring a broader range of expertise and experience to the table, which helps solve existing issues and strategize better.

Hire a Salesforce Consultant Today

With that, we’ve established why you should hire a salesforce consultant over an internal admin. The next step is to find the right candidate for the role and make the most of Salesforce for your business.

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