Fashion is a big deal. The opportunity for the industry to have a positive impact on global society and the environment is just as significant as its economic clout. The fashion industry brings many benefits to everyday lives across the globe. Fashion goes beyond simple clothing to express identity, create wellbeing, embrace creativity and connect global communities. The age old tradition of shopping is being replaced by various fashion apps and websites and undoubtedly provokes fashionista’s to shop better.
Experiencing shopping online or with personal styling fashion app rather than humdrum apparel store is trending these days. Revitalizing this fuddy-duddy trend, Zapyle comes with its exclusive pop up shop, where you can indulge in some amazing luxe products and high street fashion! What can you expect from this amazing pop up shop? For beginners first-hand experience of shopping luxury companies under one roof at throwaway prices while sipping on some wine and dining on some good food. Zapyle Exclusive Closet has pre-loved luxury clothes, shoes and bags on display – from brands like Louis Vuitton, Prada, Jimmy Choo, Sabyasachi, Manish Malhotra, Diane Von Furstenberg, Tory Burch, Gucci, Zara, Ralph Lauren and many more – all at heavily slashed prices.
Isn’t it a new way of shopping experience where most of the online shopping websites offer filters by price range, color or discount but Zapyle does it by your age (how long ago was the product purchased), brand and condition (new with tags, gently used or frequently used). Within no time from its launch it took a new space in the eCommerce horizon, showing uniqueness in their thought-process unlike some big players.
Rashi Menda, CEO & Founder of Zapyle is an energetic marketing professional with an experience in strategic marketing solutions for B2B/B2C ecommerce portals, commercial email campaign management; inbound marketing – with focus on improving bottom line – branding, and brand management. In short, assisting the brand establishes a “voice”, an “image” and converting leads into ROI. Her specialties include Competitive analysis, Online Marketing, Internet Marketing, Business Development, Data Crunching, and Brand Development.
She was born in Delhi, finished her schooling from DPS Vasant Kunj and graduated in Economics-Finance from University of Minnesota, Twin Cities. She worked with EY in the Tax and Risk analytics before she started working for Unamia, an e-commerce startup in 2012 that caters to apparel for kids. After gaining experience in this field she decided to start her own venture – Zapyle with a team of 19 members having a good mix of skills. Zapyle is a peer-to-peer marketplace and enables women to discover, buy and sell pre-loved fashion from a plethora of sources; from the closets of women in India as well as celebrity closets. Zayple has an in-house development team consisting of iOS and Android developers, some of who are IIT alumni. In the spirit of being a social fashion discovery app first, which focuses on educating the Indian fashionista, they also have their very own in-house celebrity fashion-blogger.
Often women entrepreneurs face different challenges that anyone may not be even aware about. As the founder of Zapyle, Rashi also faced few but she believes persistence; confidence and vision can take any entrepreneur really far and make them successful. She is a very self-motivated person but every now and then she has to give herself a kick up backside. Few people she really looks upon are – Sheryl Sandberg and Sophia Amoruso. In addition, nothing can be more inspiring than the response Zapyle got from its loyal users.
Rashi diligently shares, “Within three months we have got a great response from our users. We have weekly contests, featured stories on different influencers and fashion related topics we talk about. We have seen regular participants, who encourage us to be more creative and keep going with what we are doing.”
Zapyle has fashion community called Zapyle Social which is an Instagram-like fashion community handcrafted for fashion bloggers and followers alike. From those culottes you were lusting after to that cocktail ring that keeps popping up in your dreams – Zapyle Social ensures that you never miss out the hottest trends. They had been able to build one on one relationship with their sellers and buyers. And they launched iOS and Android app, having about 250 active profiles and recently started getting the orders.
Zapyle is extremely positive about the coming months. Soon, second hand will be a new norm for them. All in all, this Pop up shop is going to be one stylish, wine and hors d’oeuvres – fuelled affair, where fashion aficionados with different styles and sensibilities come together to celebrate their mutual love for fashion and shop all their fave brands!
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