Explaining how it will work, the representative said that if someone has the Facebook and WhatsApp app installed on the same device, with different phone numbers even, Facebook will now use the device identifier to enable it to map the two in the background with the basic device information.
The instant messaging company however, ensures that it still won’t allow any third-party banner ads which will be welcomed by its more than 1 billion users.
Privacy advocates had raised worries that Facebook would start mining WhatsApp accounts for data. Speaking about how Facebook will use the information, WhatsApp says it wants to offer services like getting notified by your bank about a possibly fraudulent transaction or being warned about a delayed flight and that WhatsApp plans to allow users to manage these types of communications.
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