When you have a street-side eatery, you will gain more customers than a food joint located in a town. Unless a bistro is very popular and carries a brand value, it will not attract sufficient guests to be candid. Then, you need to spend on the right advertising method. According to an article published in Inc, never do penny-pinching when your customers are concerned. Talking of advertising techniques, banner ads are best to pique audience interest to promote your roadside restaurant. Here is how:
Creates Brand Awareness
Use first-rate, personalized banners to improve the chances of creating awareness surrounding your restaurant. Branding is very important these days, and you need to leave no stone unturned to achieve your business goal.
Make sure you have attractive design, logo, and graphics to make your brand memorable in the minds of your customers using banners. Highlight the key restaurant menus and services in the banner to make food lovers visit your eatery. Restaurant banners add much aesthetic appeal to your food brand, making it increasingly desirable for your potential customers.
Grabs Customer Attention
If you use eye-catching banners for your restaurant, passersby will notice it. Use your creativity and marketing intelligence to make your food joint stand out from the rest. Your banner should be sizeable enough from a distance to grab the attention of your prospects.
To make your banner stands stick out, include smart marketing messages and visuals to arouse the interest of pedestrians. The positioning of your banner should be strategic for maximum visibility and not blocked by a building, trees, or distracting street light.
Promote the Best Offers
Just placing a restaurant banner is not enough. You need to promote the best food and beverage offers. For example, if you have a sandwich and coffee combo offer, promote it in the banner. Again, if you want to highlight the happy hours for your cafe from 3 pm to 4 pm, mention the details in the banner message. Or, if you are offering mocktails at discounted prices, promote that as well.
Display these promotional offers or deals right in front of your restaurant’s entrance. Promotional offers like a 40 percent discount on all orders above a specific amount work well when it comes to your street-side restaurant.
Increased Return on Investment
When it comes to your banner cost, it depends on the design and size. However, the return on investment concerning footfall will definitely be more than what you have invested. Banners do help in reaching out to more customers as more people know about your little food joint.
Since banners are long-lasting, you can reuse them anytime you want. However, if you are looking for a new design, then you need to use something new. Therefore, restaurant banners fetch you increased ROI and profits, with more guests visiting your bistro.
You have just read about how you can make banners improve your restaurant business sales, so take the leap of faith to invest in banner signs. The investment is reasonable and fetches you increased revenue.