Our society places a lot of emphasis on convenience. That’s why food delivery apps and giants such as Amazon or eBay have achieved such success. People don’t want to waste time on travel, and thanks to services such as those, they don’t even have to leave their homes to order products that will be shortly delivered to their homes.
That’s why the e-commerce sector has been experiencing a period of steady growth in recent years. However, since the start of the pandemic, the popularity of e-commerce websites has skyrocketed. In a moment, we’ll examine the reasons behind this development.
Better Selection
E-commerce websites have a broader selection of products than physical stores. It is a logical consequence of the fact that such websites don’t have to worry about the layout of their premises. They don’t have to pay for the storage space, means of transportation, or salaries of employees. They also don’t have to keep track of stocks. All they have to do is order products once in the while and let them be delivered to their customers.
That’s why e-commerce websites can offer more diverse products than physical stores. Moreover, this is another reason why e-commerce is growing faster during the pandemic when the availability of traditional stores is limited.
Convenience
As we said, convenience is key for many people, and that’s why it’s not surprising that the e-commerce sector is growing so fast. After all, you can buy any product from home, at any time of the day or night. You don’t have to wait in line or find a parking spot to visit a store. Moreover, thanks to services such as Amazon Prime, you can get products delivered to your home in no time – in most cases, overnight.
It is also convenient for businesses. After all, it is much more manageable to manage an online business. What’s more, it allows you to outsource various tasks more easily. For instance, if you’re looking for a way to improve your delivery services, all you have to do is go to Packlink for parcel delivery UK or pick another similar company in your region.
The Amazon Effect
Amazon has been one of the most influential companies in the world for a long time now, and they even managed to make a name for themselves in the old continent. Amazon has been expanding its services for years now, and they introduced their own delivery service AmazonFresh in several countries. In 2017, Amazon Prime Now was introduced in 27 major European cities, which allowed Amazon to compete with local retailers and delivery companies.
People love Amazon because it offers great deals, but most importantly because it provides convenience. You can even order your groceries online and get it delivered to your home within an hour. Some people are shopping online more frequently ever since Amazon Prime Now was released in Europe.
Increasing Popularity of Smartphones
Smartphones are so popular nowadays because they allow us to do so much while being out. Thanks to the numerous apps we can use, we can take photos, browse the internet, listen to music, play games or watch videos even while being outside our homes or offices – who needs a camera when you can simply take a photo with your phone?
The Rise of Social Media Platforms
People often wonder whether social media platforms such as Facebook or Instagram are dangerous for their privacy and sometimes even question whether they should be banned altogether. However, we shouldn’t forget that social media platforms are extremely popular these days. As recent statistics show, an average user spends around 85 minutes per day on Facebook.
That’s why social media platforms are becoming more important than ever before and why companies need to develop strategies to adapt to this new reality. For example, social media platforms are great ways of connecting with potential customers worldwide. You can use social media platforms to engage with your audience and build brand awareness.
Developing Global Trade
Growing global trade has brought companies unprecedented opportunities. They no longer need to rely solely on domestic consumers, nor do they need to worry about importing products from overseas. If you want to grow your business, then you should always think internationally!
That’s why e-commerce is very popular these days – after all, many companies that are active in developing countries sell their products online now! It’s much easier to reach foreign markets by simply opening an online store than establishing physical stores in other countries.
The Bottom Line
It is hard to imagine how our lives would be without e-commerce. In fact, once you start considering the benefits it has to offer its rapid growth shouldn’t be surprising at all. However, as you can see, the reasons behind the e-commerce boom are much more complex than many people think.
The only question that remains is – when will it end? Well, considering all the factors and ongoing digitalization, the answer is probably never. E-commerce will continue to dominate the world, and it’s something that most business experts agree on.
