Building your personal brand can sometimes feel daunting and complex. You want to attract clients to your business, but finding them can sometimes be a challenge. The best way to improve your bottom line is to boost your online visibility for your personal brand. Promoting yourself is key, but how do you go about doing it effectively?
If you are interested in growing your personal brand’s online visibility, here are the top five things you need to start doing right away:
1. Claim Your Brand Online
One of the easiest things you can do to improve your personal brand’s online visibility is to claim your brand online. You can do this through Google My Business, Yelp, and other review sites that promote business listings.
However, you can also create a profile for yourself on WikiAlpha. This site allows you to create articles on any topic, including a personal brand. It is similar to Wikipedia but has a more lenient deletion policy which makes it great for personal brands. For an example of how this page can look, see the example of Alex Brown on WikiAlpha.
2. Follow a Content Creation Strategy
Have you already started creating content related to your personal brand? If not, then you are missing out on a great source of website traffic and possibly even revenue. Content is still king in the digital era. More people than ever before are seeking out quality blogs and content that can help answer their questions and educate them.
Statistics from SEMRush show that 84 percent of companies already have a blog and that these posts are more effective than other traditional marketing methods, including:
- White papers
Not to mention, a blog is a great place to enact a search engine optimization (SEO) strategy that will bump your content to the top of search engine results lists.
3. Utilize Social Media
Are you creating an active presence on the most popular social media websites?
Some people don’t understand how beneficial this strategy can be when it comes to boosting online visibility. By ignoring social media, you are missing out on a key marketing opportunity that can reach more than 3.78 billion people. This number is projected to keep growing over the coming years.
Social media allows your brand to connect with clients and customers. It takes time to successfully leverage your social media accounts, but it can ultimately help you to build more credibility in your given field. Start with one social media platform and then move on to others. The key is making sure that you post consistently on each platform.
4. Give Away Free Resources
Do you have something valuable you can offer to your audience? One of the fastest ways to boost online visibility is to provide your customers with something they can use for free. If the item you offer has real value to them, they are likely to share it with others on their social media and in their network.
If you don’t have a free tool or eBook to share with your audience, you should consider investing your time in creating one.
However, you can also host a giveaway for your paid products on social media. This approach will get people talking about your personal brand, and they will be eager to share your profiles for a chance to win what you are giving away.
5. Consider a Multimedia Approach
Personal branding involves more than simply creating a website and calling it a day. A multimedia approach may help improve your online visibility. More people than ever before are turning to videos on popular social media platforms like YouTube.
Create free video content that you post regularly. You can even share this across multiple platforms such as Facebook or LinkedIn to maximize your impact. If you struggle to come up with ideas for content, consider answering the most commonly asked questions about your brand.
Keep in mind that creating videos also requires you to be consistent and make a commitment to producing quality content. You won’t be able to improve the online visibility of your personal brand with videos that are only made once in a while. You must come up with a regular posting schedule and stick to it.
Improving Online Visibility
Are you ready to take your personal brand to the next level? Boosting your online visibility will require work, but it is more than possible. Consider how you can implement some of these top strategies into your marketing endeavors to put your personal brand in front of more people today!