We live in a world where everyone is digitally connected. The transformation has driven everyone to grow in the digital platforms. From socializing to marketing, social media platforms have come a long way.
Digital marketing is the key to reaching the target audience and growing your business in a globalized world. While there are many digital marketing companies, choosing the best platform to reach your marketing goals could be confusing. Here is where a digital market advisor comes into the picture.
Vladimer Botsvadze has been one such advisor contributing to the digital market industry since 2006. He shared his industry journey, achievements, and goals in an interview with us.
Following are the highlights of the interview:
Vladimer, please give us a brief overview of your journey as a renowned leader in the digital marketing space?
I am a world-renowned, multi-award-winning digital transformation and social media thought leader, influencer, futurist, Fortune 500 consultant, advisory board member, C-suite mentor, professor, startup advisor, and internet personality. I have always been at the forefront of fast-paced industries. I have over 15 years of international experience with a proven track record of guiding executives and top brands worldwide to initiate change, drive growth, and position brands as market leaders in their industries.
I have enjoyed a remarkable career at the top of the technology industry, and I am recognized as one of the brightest minds in digital transformation. With such a world-class career, I continue to play a pivotal role in maximizing top brands’ success. Based on my strong performance, I am currently ranked as the No. 1 Global Marketing Thought Leader by Thinkers360.
I have become an advisory board member of RETHINK Retail, which has ranked me among the Top 100 Retail Influencers in 2022. I have risen to global prominence and gained popularity single-handedly building my Twitter (56,200 followers), LinkedIn (25,400 followers), and Instagram (10,200 followers), a total of 130,000 followers across all my social media platforms from 1,142 cities and 185 countries. My insights inspire 40 million people annually on Twitter and impact global businesses.
I have been elected as one of the members of the jury of the Digital Revolution Awards, a global IT awards ceremony in the UK, and judge nominations such as ‘Tech Star of the Year’ and ‘Outstanding Contribution to the Microsoft Ecosystem.’ I am one of the most featured marketing experts worldwide, and I am an audience favorite from New York to Sydney.
I am honored to be represented as a speaker by top speakers’ bureaus such as All-American Speakers, Global Speakers Bureau, Champions Speakers, MCI-Speakers, Pro-Motivate, and Kruger Cowne. My talks receive rave reviews because I leave audiences inspired and full of ideas. Global organizations, events, business schools, and associations seek to work with me for speaking, consulting, and mentoring.
I put my whole heart not only on global stages but also into every interaction with my clients. With many successful projects to my name, I provide a matchless opportunity to navigate the ever-changing business world.
Tell us about the diverse expertise that established you as a leading digital marketing influencer and social media strategist.
Knowledge is truly a treasure that will follow its owner everywhere. I am proud of my expertise that has been put on a pedestal by the business world. My practicality is what sets me apart. I talk about strategies that work in 2022 to help organizations stay ahead of the curve. I am widely recognized for my visionary leadership and trailblazing innovation.
I have been committed to inspiring executives with my impressive career success, and I have utilized my natural entrepreneurialism to become a self-made influencer. Having spearheaded one of the biggest personal brands, I have shown the same results in other ventures. I offer unique insights to executives on improving growth and profits.
I bring a winner’s mindset to the task of helping brands achieve excellence. I instill in the audience the mindset needed to stand out and win. My strategies for growth and scalability are transforming the future of marketing, and I am the ideal speaker to promote long-lasting positive impacts on corporations.
Moreover, I am an audience-centric storyteller who believes in long-term goals, and I am relentlessly focused on driving business results for my clients. I am proud of my clients who are inspired and ready to utilize my practical strategies to transform their brands.
Please tell us how your distinct and personalized services and offerings are impacting your clients and the industry.
I help my clients successfully navigate international growth. If they are looking to grow their brands strategically, they have come to the right place either when they book me through LinkedIn or my website. My digital marketing services include consulting, speaking, startup advising, teaching, workshops, coaching, and boardroom sessions. The results bring loyal customers to my clients, a powerful brand awareness, and increased revenues.
Having serviced thousands of businesses in the last ten years, I know what it means to move brands forward. If they have a particular marketing challenge that they want to help with, they book an hour Skype or Zoom consulting session, so I help them as quickly as possible. When Fortune 500 brands need guidance on digital marketing and social media consulting, I transform digital experiences that allow brands to stay ahead of the curve.
I am a leading keynote speaker, and I work with universities, businesses, and individual service professionals to achieve strategic growth. I have worked with the world’s best brands in many industries, from B2B to B2C, and startups. I prepare students to expand their global perspective and encourage them to become problem solvers. My workshops put clients on a path to a strong ecosystem.
How do you think the COVID-19 pandemic has affected the digital marketing arena?
In the uncertainty of the COVID-19 pandemic, marketers are navigating a very different landscape than two years ago. COVID-19 caused major disruption to B2B organizations, customer experience, and product development-maintained marketers’ top priority positions.
Customers are keen to experience digital self-service tools. Digital plays a pivotal role in doing business. The majority of brands have shifted to remote selling. The remote model is more rewarding than what they were doing before the pandemic. The current crisis has accelerated omnichannel selling and e-commerce. AI understands customer behavior, brands capitalize on shoppable posts across platforms like Pinterest, Facebook, and Instagram. AR ads and 360-degree videos have become dominant to engage the audience.
More and more people take advantage of voice search and smart speakers to search through audio content. Blockchain helps organizations build trust and offers branding advantages. AI is expected to rise by 150% among customer service organizations.
What is your opinion on the adoption of modern technologies like AI and ML in the marketing sector?
AI touches almost all sectors of the economy today. It is the battleground on which long-term business success will be decided. AI has been changing how businesses operate and compete. AI marketing is a method of leveraging customer data, and machine learning anticipates customers’ next move and improves the customer journey.
The majority of marketing executives believe AI will revolutionize marketing and expect the most growth by 2025. AI will grow to become a $190 billion industry by 2025. Marketers experienced a 41% improvement in revenue after utilizing AI in email marketing. AI-based decision-making allows brands to observe vital metrics and drive growth. It helps entrepreneurs cut down the time needed to gain beneficial insights.
As an established industry leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the digital marketing space?
Choose your individuality and be yourself. Start listening to yourself and act according to your guts. Success belongs to those who are willing to gain ground and go places. Work smarter than anyone else. Constantly focus on self-development, which is the backbone of my success. Only depend on yourself and demand ultimate results from yourself every single day.
Your performance improvement depends on your work ethic, efforts, persistence, and discipline. Try to surround yourself with the right people because your circle will determine your future. Always capitalize on your instinct and intuition that could be your secret weapons everywhere.
Embrace social media that provides the whole world with access to your product. Put out content consistently across 8-10 social networks. Market yourself and be in the spotlight where people spend their time online. Offer insightful information to your followers, always show gratitude and celebrate every milestone in your career.
How do you envision further strengthening your services and offerings in 2022 and beyond?
I have reinvested every penny in my business. I worked every day in my 20s, which set me up for success in my early 30s. Penny saved is always a penny earned when it comes to building my business.
I always improve my services that help my global clients see the future differently, and I set new standards on how brands maximize their success online. I share my first-hand experiences, empowering brands to grow revenues, increase productivity, improve customer retention, and deliver extraordinary team results. I am a true practitioner of my craft, and I bring my energy to events that need to inspire and motivate their attendees.
Few testimonials and a list of awards/recognitions of Valdimer Botsvadze
- “A social media expert.” – Forbes
- “One of the world’s top experts on marketing and innovation.” – Emerging Europe
- “One step ahead of the rest of the world in moving mountains with digital technology.” – Take The Lead Show by Dr. Diane Hamilton
- “His work ethic and drive are impressive and where he is today after 15 years in his field has been only made possible by the true dedication and commitment he has put in every day.” – Irish Tech News
- 1 Global Marketing Thought Leader by Thinkers360 – 2020
- 1 Global Supply Chain Thought Leader by Thinkers360 – 2020
- 13 Most Powerful Influencer to Follow by Engati – 2022
- Top 17 Digital Transformation Advisors by Lambert Lubin
- Top 35 Global IoT Thought Leaders by IoT Premier League – 2022
- Top 100 Retail Influencers by RETHINK Retail – 2022