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uRoute: An Innovative Transportation Management Software Provider

In an interview with Insights Success, Jonathan Sturtz, Founder of uRoute shares his experience and gives resourceful insights. In addition to this he has also noted about uRoute, its products and motto of the organization along with the future goals in revolutionizing the logistic industry.
Below are the highlights of the interview conducted between Jonathan and Insights Success:
Give a brief overview of the uRoute, its solutions and services? 
uRoute is a transportation management system that was designed to tighten the link between shippers and their core carriers.
Offering a host of features in a scalable web-based environment, uRoute is a suitable option for companies that have outgrown spreadsheets but are seeking something that’s straightforward and simple to adopt.
uRoute offers a full suite of tools that include direct carrier management, procurement, RFQ development and bid capabilities, load tendering and robust analytics. uRoute is also configured for domestic, North American or Global logistics.
uRoute is suitable for large, midsize, and small shippers in most industry verticals.
Give a detailed explanation regarding the Founder/CEO/Management’s influence towards the industry and the uRoute? 
20 Years of Experience in Supply Chain. Jonathan Sturtz has grown his career from the ground up. At first our founder, Jonathan Sturtz, wanted to deploy a simple, easier to adopt TMS for bidding and tendering. At the time, Jonathan worked for a Large 3PL that was looking to get more involved with freight manage, but was having a hard time finding a tool robust enough to handle the business, but nimble enough to adjust to their work flow. This proved to be a much more difficult task than expected. Jonathan said, “I do not need a backhoe to pick up a stone.” So, after being terrible frustrated, Jonathan teamed up with an incredibly talented programmer to build a system, the right system from scratch, uRoute TMS.
Describe the experiences, achievements or lessons that have shaped the journey of the uRoute. 
Because uRoute was not tied to any legacy software, all new technology could be applied. Web-based was an absolute must, but deciding to develop uRoute as a series of internal API calls allowed for simple and direct integration with ERPs, WMSs and Accounting Platforms. It also makes communicating with thousands of carriers with differing types and levels of IT sophistication much easier and with fewer errors.
How does the uRoute contribute towards making the Logistics industry better? 
It is not so much diversify, but bringing a thorough, well thought out product with detailed customization that produce results for each customer.
uRoute was built to bring sophisticated, easy to use transportation software directly to shippers. Now shippers have the right tool to manage and execute their own freight procurement and build direct relationships with all their carrier vendors, asset and non-asset alike. We feel shippers gain a competitive advantage when they take ownership of their logistics. Nobody cares more about their products than they do, so it makes sense they would want as much control as possible on how their products were transported to their customers.
Where does uRoute see itself in the long run and/or what are its future goals? 
uRoute focuses on developing an organic experience for shipper by providing flexibility and scalability in our platform. Looking forward, uRoute will continue to focus on enhancing the shipper experience. By continuing to explore ways to better facilitate the direct relationship between shippers and carriers, uRoute positions itself to be a major player in advanced logistics technology, including AI and Block Chain integrated functionality.
Give us a few testimonials of your clients that accurately highlight uRoute position in the market.
Top 3 things we like about uRoute are:
1) Flexibility to customize to needs- more than once we have scoped a development request and they always deliver on time and in budget 2) Reporting and data- plenty of it to play with, and 3) Invoice module has made the process of managing AP and reconciliations much easier! – Mary Hageny, Director of Logistics, Liquidity Services.
uRoute is an intuitive and easy to implement TMS solution. The software helps organizations professionally manage their carrier network internally while not relying on an expensive third party solution. uRoute’s value to shippers is that freight analytics and carrier management can be insourced at a nominal cost. I highly recommend uRoute to any organization looking to improve processes in logistics, accounts payable and management reporting. Moreover, the strategy behind uRoute’s platform helps ensure that the most competitive freight rates in the market are visible to shippers. The insourcing of freight management, however, comes with its challenges. Since the shippers and carriers are the sources of data input, downstream reports are impacted by data quality issues that might stem from typos or mistakes made throughout a load life cycle. For this reason, internal training is very important and if users do not fully understand the implications of their contributions to the system, they might be less inclined to provide reliable inputs. – Martin Rothe, VP Supply Chain, Progressive Converting
Source: The 10 Most Recommended Logistic Tech Solution Providers, 2018