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Top 3 Sports Betting Marketing Strategies That Work

As sports betting continues to gain widespread acceptance, the competition among sportsbooks has toughened. The race to conquer new territories and convert as many customers as possible involves a lot of strategic planning. The promo code for Betway in Ohio campaign is a good example of a well-thought-out launching plan aimed at stimulating the interest of bettors in the state.

Thanks to the internet, it has become easier to reach more people and build a steady stream of traffic that your business needs to survive. Besides the mouth-watering promotional offers, you can apply other tested and trusted marketing strategies to grab your fair share of customers and maximize ROI as a sportsbook.

Here’s how you can beat the competition and acquire a dedicated audience even in a saturated market.

Social Media Marketing

With over half of the world’s population on social media, it has become a goldmine for marketers. You can leverage social media to create brand awareness and drive traffic to your site. Having said that, there are some markets such as the Japanese where users tend to put weight on word-of-mouth reputation when deciding whether to sign on a betting site,” explains Masa Sasajima, an editor of a Japanese bookmaker review site, Social media marketing, when used in combination with other traditional forms too, can yield great results and popularity for a brand.

Another advantage of using social media is that it lets you interact with your audience and build a strong relationship that will foster loyalty. You can also use the feedback you receive from your audience to improve your services. Suppose you’re not yet utilizing the massive reach of social media sites to market your business. In that case, you’re missing out on a lot. Sports betting platforms like W88 have a strong presence on popular social media platforms such as Facebook, Telegram, and Viber. They use these platforms to actively connect with their audience, sharing updates, sports news, and results, as well as offering exclusive promotions to their followers. This ensures that bettors can easily stay connected and up-to-date with the latest betting opportunities.

Affiliate Marketing

This strategy works like magic. You don’t have to do any work at all. Just launch an affiliate program that offers generous rewards to partners for their efforts and watch the money roll in.

Because payment is usually performance-based in affiliate marketing, your partners will go out of their way to promote your business. Affiliate partners can be companies or individuals, and as long as they’re getting a good deal, they’ll be happy to put your service in front of their audience.

Email Marketing

This is old but good. Email marketing is one of the oldest and most effective forms of marketing. You can use cold emailing to market your unique selling proposition (USP) to new people.

Perhaps your odds are better than that of your competitors, you have more variety of games, and you offer faster payouts. These are enough reasons for bettors to decide to give you a try. And if you keep providing quality service, they’ll eventually decamp from their current sportsbook for yours.


The sports betting industry is highly competitive. But with careful planning and execution, it’s still possible to stand out in the crowd. All it takes is identifying current lapses in the industry and addressing them. If you can effectively do this, you’ll never be out of business, no matter how stiff the competition.