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TimeXtender: Reforming Organizations through its Disruptive Software Solution

Taking into consideration the drive to ceaselessly transform the ever-evolving IT ecosystem, formulation and delivery of reformative software solutions and services, and a profound knack for innovation, TimeXtender has been recognized as one of the most valuable Microsoft solution providers.
TimeXtender, with headquarters in both Denmark and the U.S., instigates quality business decisions with data, mind, and heart. The company does this for one simple reason, “because time matters.”
TimeXtender was founded in 2006 and is a privately owned company. It serves its customers, including Fortune 500, large-sized enterprises and mid-sized companies, through a global network of partners.
TimeXtender, recognized globally as one of the fastest-growing private software companies, enables businesses decisions faster with its flagship technology platform Discovery Hub®.
With Discovery Hub®, users get actionable insights, simplify their compliance journey and make better decisions in less time. Using this unified platform, business users, Business Intelligence (BI) and IT developers can collaborate on an agile, fully integrated information platform that supports iterative workflows to quickly create reports and dashboards. This lets business leaders make quality business decisions without impacting the core systems of the business.
Exemplifying Microsoft Solutions Worldwide 
TimeXtender is devoted to developing ongoing technology advancements with Discovery Hub® for the Microsoft community. The company’s research and development staff has worked diligently to augment its Microsoft capabilities over the years. An example of this is TimeXtender’s recent announcement that Discovery Hub® now supports Azure Data Lake.
The company is closely aligned with Microsoft Azure and along with Azure Data Lake, supports Azure SQL Database, Azure SQL Database Managed Instance, Azure Analysis Services, and Azure Data Warehouse. Discovery Hub® is also Azure certified and available in the Azure Marketplace. TimeXtender has been a Microsoft Partner, Gold Data Analytics and Power BI technology partner for many years.
Transformative Technology Leader 
Heine Krog Iversen is the Founder and CEO of TimeXtender and has been involved in enterprise IT for more than 20 years. Through hard work, diligence, and persistence, Heine has transformed TimeXtender from a start-up organization in Denmark into a global company with employees and offices around the world. Currently, TimeXtender has more than 3,000 customers in more than 70 countries on six continents.
Heine has worked tirelessly to educate the industry about the benefits of instant access to data for any person, from any location, at any time. Having access to data in a secured and governed manner helps business users make strategic decisions quickly and in an organized manner to help the business prosper. This capability for a company is absolutely essential for businesses of all sizes, across all industries, for one fundamental reason, “because time matters.”
Also, Heine has greatly contributed to this industry shift of instant data access for business users as evidenced by the number of articles he has published and various events and meetings he has spoken at over the years. He has fostered myriad business relationships throughout global regions and is often called upon for his insights about the IT industry and matters surrounding corporate data.
Embedding Discovery Hub® Globally 
TimeXtender’s Discovery Hub® is the next generation of data architecture, simplifying and automating the implementation and operation of the entire data infrastructure. With Discovery Hub®, there is no longer a need to stitch numerous tools together, nor a need to think about data preparation or fuss with long manual development cycles based on complex architectural designs.
Discovery Hub® is a comprehensive end-to-end solution that lets businesses easily merge data from a wide variety of data sources into a “single version of the truth,” thereby removing conflicting reports and silos of extractions and transformations. It allows automation to model data so that line of business users can easily understand the data. At the same time, data is properly defined so that all users of reports and analytics speak the same language. By combining this agile platform with a company’s preferred visualization tool (Power BI, Qlik, or Tableau), corporate business users have the full power of business intelligence in a structured, governed and secured environment – all within a self-service analytics framework that helps meet compliance needs.
A Distinctive Competence 
Commenting upon the organization’s strategy for tackling competition, Heine believes that an unrelenting focus is paramount to achieving market leadership.
“First off, it begins by maintaining a focus and longstanding commitment to doing what you excel at and not trying to be everything to everybody,” said Heine. “This focus has helped TimeXtender build one of the most respected technology platforms to help companies and their business users get instant access to their data for anyone, at any time, from anywhere.
TimeXtender’s culture is built with modernization in mind. The company listens closely to the market and its customers’ needs and continuously designs new functionality to service those requests and to ensure it is at the forefront of innovation. Moreover, it develops new innovation and brings those revelations to the market to help its customers advance in ways not previously considered. To this end, Discovery Hub® is the recipient of new advancements and capabilities on an ongoing basis with an aim to building innovative capabilities and modern functionalities, suitable for Microsoft Azure and cloud capabilities.
Inspired by Technology Trends 
Prior to TimeXtender, Heine was a co-founder of another IT consultancy that provided business process optimization, workflow, ERP systems, and business intelligence services. From this experience, he realized that to implement business intelligence on top of ERP systems, organizations often had the same problems that needed to be solved by the same type of coding. The answer rested in automation. This discovery led to the founding of TimeXtender.
Initially, TimeXtender tried partnering with some ERP consultancy firms but this idea was not a great match for the company as business models contradicted with the notion of automation. Given this, partnering with a new generation of companies was a better fit for TimeXtender. This led to alliances with Power BI, Qlik, and Tableau partners. These types of businesses had a modern outlook and believed wholeheartedly in the benefits of automation software as a scalable solution, and as the backbone behind visualization and analytic tools.
The company has a constant eye on emerging trends and industry developments. It intends to consistently deliver future-proof solutions for its customers by regularly updating Discovery Hub® and by working closely with Microsoft to help ensure it delivers on that promise. TimeXtender has an agile and flexible way of thinking and maintaining its roots of being a fast-moving, innovative startup.
Ensuring Efficiency to Customers 
TimeXtender regularly hosts seminars, workshops and user groups to speak directly to its vast number of customers. These events are quite useful for the free flow of ideas, shared feedback and engaged learning. The company markets and sells Discovery Hub® entirely through its worldwide network of partners. These partners also provide assistance to local customers in their respective geographic regions.
TimeXtender has taken great steps to create and make available written technical documentation, video tutorials and hosted webinars about Discovery Hub®, and issues surrounding the development of a central hub and next-generation data architecture for companies. Company executives also attend, exhibit and speak regularly at various events around the world, making a concerted effort to meet with customers and partners at these venues.
Beholding the Future 
TimeXtender has helped change how the industry has been working for the greater part of the last 30 years, as people have stopped talking about the patchwork of tools or building a data warehouse as the end goal, and rather are focusing on the WHY, and are now building a Data Estate and Data Platforms.
TimeXtender has contributed greatly as a market leader, convincing the industry that businesses can automate the work of preparing data for instant access, regardless of the number of sources. The company perceives itself as a pioneer in moving away from writing code and from having technical discussions around the underlying technology. As innovation continues to progress, organizations will have a need to follow along. Today, TimeXtender considers it essential to move to a platform mindset, where it can separate the data modeling from what underlying technology a company is using. Discovery Hub® can be deployed on Azure or on-premise.
When it comes to Azure, using several different database technologies including Azure Data Lake becomes evident. TimeXtender also comprehends that the days where the user had to do a 12-month project to redo their entire solution are over, and now this will be handled just by a click of a button in the software. TimeXtender is well positioned and is leading the way to help businesses around the world achieve just that.
Gratified Clientele 
With more than 3,000 customers worldwide using Discovery Hub®, TimeXtender is proud that its technology is being used in so many organizations across various global markets.
Following are two of the many testimonials from satisfied customers.
“Choosing Discovery Hub® by TimeXtender came down to ease of implementation, cost and the all-important: ‘Can it work with the ERP that we were implementing?’. “We also looked at other software, to see how that would stack up in terms of ease of implementation. But it was quite an easy decision to go with TimeXtender.” – Kerry McRae, BI team leader & stream lead at O’Brien.
“We save the hours not on the analysis but on the operations to actually just make sure we get the data. I’d say that we spend maybe only 20% of the time we’d previously spent on preparation before Discovery Hub®.” – Peter Hansen, manager and BI architect at PANDORA.
Source: The 10 Most Valuable Microsoft Solution Providers 2018