A user can determine whether or not a website is beautiful in 1/50th to 1/20th of a second. If a potential customer thinks your website is ugly, they are less likely to stay or purchase your products. When it comes to web design, all companies should know that a well-crafted and easy-to-understand webpage will receive more attention than a cluttered mess of pixels.
Let’s look at how web design is the key to business success in the long-term.
The Psychology of Web Design
Our brains unknowingly make snap decisions about everything around us, and our brains filter through our preferences to determine what is good or bad. In a web design sense, your brain decides on whether the font, line, color, text, shape, and graphics it sees will make them long-standing customers or an uninterested bystander.
The psychology of web design implements user experience and user interface to keep their customers engaged long term. Parachute, this web design company in Toronto, notes that you must pay careful attention to these areas because they know that a disappointed viewer isn’t likely to come back to a website ever again.
You have one chance to impress your target audience. If done right, you can have a significant amount of positive influence on your users.
How Psychology can Benefit Your Business
When you go to a website that either looks or feels unfinished, cluttered, or isn’t user friendly, you likely think that the web builder or company is either incompetent or doesn’t care. Even if the services you offer are better than anyone else in your industry, you may lose a user’s trust by merely doing a poor job on your website.
There are plenty of companies that scam or abuse their customers, and almost all of them spend little time on web design or aesthetics because they don’t feel it’s worth the money.
On top of that, being too creative can confuse or intimidate your users, which isn’t good either. Instead, focus on a simplistic and basic design that works. A familiar web design will put your customers at ease and will build trust instantly.
Promotes Psychological Triggers
Emotional triggers will influence website visitors to take specific actions. Design elements like colors, images, and fonts can cause your users to act in various ways.
For example, if you have a blog post about professionalism in the workplace and your images are of people in street clothing, your users will be confused, but an image with two people in a suit shaking hands will give off the emotions you want.
Understanding the basic principles around human behavior and providing triggers to that behavior will create content that converts to sales.
Examples of Psychology Principles you can Use
Mental modeling is “an explanation of someone’s thought process about how something works in the real world.” The mental models’ concept is vital in web design because it’s an effective way to determine how your customers will interpret design concepts.
Web designers will test the target audience for the website by using heat mapping, which is where the person’s mouse lingers on the screen based on prompts. Does the user move right to left or top to bottom? If mental models are used correctly, your users will naturally navigate to a part of the website you want them to experience.
Von Restorff Effect
All businesses, including brick and mortar, benefit from the Von Restorff Effect because it puts items you want your customers to see in their direct line of sight despite other things surrounding them. For example, if you have a group of shampoo bottles of similar sizes, you would place a bright yellow bottle in the middle of dark blue bottles to draw the eye to the yellow product.
In web design, you can draw attention to a clickable item by making it bigger, a different color, or of a different shape than the rest of the surrounding objects.