No matter what your business is, you likely have a social media presence for it. Whether you’re selling products or offering a service, one way to generate interest and potentially find new customers is through social media. However, with a plethora of platforms and constant updates and changes, it might be hard to know which platform to use and how best to navigate it. Here are some tips on how best to use social media to grow your business.
TikTok is an emerging social media platform, especially popular with Gen Z! However, some businesses are making serious moves on the platform. It is important to adapt to your audience and speak in the language of the users. Popular trending sounds on TikTok can supply you with ideas for your videos. Users also film ‘trends,’ where you can recreate popular videos with your own twist. It might be hard to break through the TikTok algorithm at first, but if you’re feeling particularly lost in the sea of videos, you can always buy TikTok views.
Instagram is a highly visual platform, making it a perfect choice for businesses like photography or design, as well as commerce businesses with beautiful product photos. But that doesn’t mean those are the only businesses that will succeed on the platform! Lots of business coaches, financial services, and authors have popular Instagram pages.
One major key to making Instagram work for you is by having stylish images to share. If you sell products, invest in having a photographer take professional images to use. Intersperse these photos with quotes and graphics related to your business. If you don’t have a graphic designer on staff, or any experience yourself, you can use websites like Canva, which supply you with ready-made templates.
Make sure to create a consistent posting schedule so that your audience sees you often and keep you top of mind, and use select hashtags related to your industry — but don’t overdo it. Five to 10 hashtags are recommended, using a mix of popular hashtags (like #fashion) and smaller hashtags related to your specific niche (like #sustainablefashion).
Pinterest can be an underrated business tool! It is less of a social media platform and more of a search engine, which means it’s a great way to get eyeballs onto your website. For product-based businesses, you can create rich pins for your entire catalog. For service-based businesses, you can create unique Pinterest graphics for your website and blog posts to drive traffic. Either way, take advantage of keywords to best optimize your content and use Pinterest Trends to see what kind of searches users are making so you can capitalize on trending content.
Using Facebook to market your business should be a combination of Facebook ads and organic content. Having one without the other is possible, but they work best in tandem. If people just see your ads but no posts on your page, they will be less inclined to take your business seriously. And if you have great organic content but no paid strategy, you might not be able to reach as many potential customers or clients.
Make sure to set your goals before launching a Facebook campaign. For example, do you want to create more awareness around your business? Drive sales? Generate leads? Take this in mind as you craft your content, and make sure to use Facebook’s targeting tools to hit your intended demographic. For example, if you are a financial planner who wants to generate leads, you might want to target your posts or ads to entrepreneurs in your region.
LinkedIn is a more serious social network than others, as it is focused on the business world. This is the perfect social media profile for service-based businesses, those looking to network or attract more clients, or simply a place to share updates about the goings-on in your business or industry. It is not really a place to sell products or showcase cute images. Instead, your LinkedIn content should be more like articles or blog posts focusing on career development or sharing your expertise in your niche.
LinkedIn offers a publishing platform for you to write and share articles and blog posts, which often perform better than links to external blogs. However, you don’t just have to write pieces yourself. You can share relevant pieces that come across your feed. Your overall goal is to be valuable to your target audience and make them see you as an authority in your field.
Don’t Choose Just One
No matter which social media platforms you choose to use for your business, having a clear-cut strategy and target audience in mind will help you develop the content needed to gain customers, clients, or collaborators.