Instagram is one of the largest social media platforms on the internet today, with over 800 million monthly active users.
This makes the platform a goldmine for online marketers, as it is easy to reach a lot of people with just a single post. As a visual-based platform, it is not as easy to increase your followers as many would want to imagine. This is due to the high competition that one has to follow, given that more and more brands are choosing to improve their awareness using this platform.
After struggling too much to get a massive following, it would be a waste if you don’t leverage the following to gain massive business growth. Imagine spending money to buy 5000 Instagrowing followers, then spending time to optimize your profile to have all the following you now have, and then fail to get the best returns. It can be really frustrating. This post provides some tips on how you can take advantage of the massive Instagram following to make more sales.
1. Have a brand image in every post
You have spent too much on setting up your Instagram profile. Again, you have spent a lot to have all the followers you now have, in terms of both money and time. The sole purpose of these efforts is to ensure that people learn about your products. Now it is time to show people the reason why you looked for them.
While posting is critical on Instagram, the kind of posts will determine whether your marketing strategy succeeds or not. In order to give your business brand the exposure that it needs, you have to ensure that every post you publish exudes your brand’s image. This can be a logo on the posts, the name of the brand, or even a theme that is relevant to the brand.
2. Tag your products when posting
When posting, it is critical to remember the purpose of the posts. Usually, the reason why you are posting product-related posts is that you want to make sales. For this reason, make sure that for every post you publish, you tag some of your products. This ensures that prospective customers get to understand the products that you have discussed further. At the same time, it makes it easier for you to put a Call-To-Action in the posts, making it easier and fast for customers to make a purchase.
Unlike some time back, Instagram now allows users to tag their products in their posts. This, however, is for Instagram business accounts in some select countries. You have to check whether your country is among those where Instagram business accounts can tag their products. Tagging is one of the easiest ways to turn this social media platform into a sales funnel that can drive a lot of sales for your business.
3. Curate hashtags
One of the very critical elements of Instagram is the use of hashtags. Hashtags are fundamental as they help you put your posts in search, thus attracts many new customers for your business. In order to save time and get more business leads, you have to ensure that you use correct hashtags more often, and in the right way.
The best way to get good and popular hashtags is to research on them earlier. These hashtags need to be relevant to the posts that your business posts and should also be consisted of. If you find it hard to create the required hashtags, or perhaps you don’t have enough time to the same, then you can use a hashtags generator via Smmrank to make it a quick and easy job. With this tool, all you need is to have the original hashtag; then it will generate other similar and popular hashtags for you.
4. Utilize apps to create the Instagram feed
Creating and maintaining a popular Instagram profile can be time-consuming and a difficult task. For this reason, it is quite for you to use third-party apps to manage you time as well as Instagram feeds. But before you deploy the use of third-party apps to manage your feeds, make sure you first familiarize yourself with the Instagram rules governing the use of third-party apps. This is essential since it will help you use the apps in ways that comply with the terms and conditions of Instagram.
5. Don’t ignore Instagram analytics
Remember that you have a massive following on Instagram, with the followers coming from various geographical locations. In order to a maximum the benefit of the followers, you first have to understand them. Instagram analytics tool will come in handy at this point, as it will guide you in understanding your followers better.
Knowing things like the time when most of your followers from a particular region are on the platform, their age and gender are critical in determining the kind of content to publish. Once you have established the time when most of your followers are on Instagram, you can now plan on how to post at peak hours to get the most out of them.
6. Engage your followers
Just like any other social media platform, engagement is crucial on Instagram. This is one sure way of getting organic followers, and even getting a lot of customers for your products. Engagements, like commenting, following other users’ accounts and liking other users’ posts, will see your account grow.
You need to make engaging your followers a habit. Comment on their posts, and reply to the comments they make on your posts as well. This way, they feel valued and know that you at least care about what they say regarding your products.
Getting Instagram followers is not a small task. This is most true in the current world, where the once visual-based platform was used purely for social purposes. Today, every other business is putting up a strong Instagram account and even pumping a lot of money to make sure they are visible. This makes it very competitive for one to get followers on this platform. And without these followers, then you have got no business to do on Instagram. And now that you have gone through all the work to get followers, it is time to leverage them and make sales. The above-discussed tips will go a long way in ensuring that you get the best out of your hard work.