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Houssem Hajlaoui | Head of Technology

Sustainable Square – From Narrative to Numbers: A Tech Lead’s Insight into AI-Driven Data Gathering

In the contemporary data-driven environment, the effectiveness and user-friendliness of data collection methods are of utmost importance. As the Head of Technology at Sustainable Square, addressing the complexities of ESG data collection has been a central focus.

Conventional systems, due to their rigid input formats, can sometimes pose challenges for users, potentially leading to process complications. Recognizing this, we have implemented an innovative approach, integrating artificial intelligence (AI) not merely as an auxiliary tool but as a fundamental component of our framework. This methodology holds significant promise across various platforms, particularly in the realm of ESG reporting.

Exploring Advanced AI Applications

Many corporations have only begun to explore the full potential of AI. Its integration in business operations often centers around chatbots, data summarization, and narrative generation. Nevertheless, Sustainable Square has taken a pioneering step by integrating AI at a fundamental level within its data collection platform.

Empowering Users with Flexible Input

One of the notable hurdles in conventional data collection systems lies in their inflexible input formats. Users frequently encounter extensive forms that demand data in a predefined manner, potentially leading to time-consuming and cumbersome processes.

Sustainable Square’s approach? Granting users the liberty of text-based submissions. Instead of confining them to specific fields and checkboxes, users now have the freedom to articulate their narratives without constraints.

Utilizing AI for Advanced Text Interpretation

This is where the substantial impact of AI technology becomes evident. Sustainable Square’s AI system excels in the interpretation of the unstructured text, efficiently converting it into a structured and concise format. By understanding the content and rendering it into an analyzable structure, AI simplifies the data input process, eliminating the need for overly complex methods.

Conventional Fields vs. Text-Free Submission: An Illustrative Comparison

Allow us to illustrate this innovation using the example of an event registration platform designed for a technology conference.

Scenario 1: Traditional Fixed Fields
Input Fields:
1. Name: [Textbox]
2. Job: [Dropdown list: Developer, Manager, Analyst, Other]
3. Company: [Textbox]
4. Session: [Checkbox list: AI, Cloud, IoT, Blockchain]

Resulting Table:

Name Job Company Session
John CTO TechCo AI, Cloud

Scenario 2: Text-Free Submission with AI

Input Field:
Tell us about yourself and your preferences for the conference: [Large Textbox]
User Submission:
“Hi, I’m John from TechCo. I work as a developer, and I’m particularly interested in sessions about AI and Cloud.”

Resulting Table:

Name Job Company Session
John CTO TechCo AI, Cloud

This comparative example underscores the flexibility and intuitive nature of the text-free plus AI approach while still ensuring data integrity and structure.

Efficiency with Adaptability
This approach offers a notable advantage in its straightforwardness. Removing cumbersome forms not only enhances the user experience but also simplifies the database structure. The outcome? A platform that seamlessly combines user-friendliness with technological resilience.

In Summary,
In the ever-evolving realm of technology, the efficacy of AI lies not just in its utilization but also in the distinctiveness of its application. Sustainable Square’s audacious and inventive deployment of AI in data collection and interpretation exemplifies the limitless capabilities of this technology. By eradicating the longstanding challenges associated with inflexible data inputs and seamlessly integrating simplicity with sophistication, the company is establishing a new benchmark for the future of data-driven platforms.

About Sustainable Square
Sustainable Square, headquartered in the UAE, is a leading global advisory firm specializing in elevating sustainability narratives strategically. Through our outcome-oriented consultancy, we offer a comprehensive suite of services aimed at streamlining organizational sustainability, robust ESG disclosure, climate change mitigation strategies, responsible investment, and social impact.

We enhance business performance by leveraging our expertise and cutting-edge technology to assist companies in achieving greater transparency, responsibility, and inclusivity. With a presence in 15 markets across three regions, we collaborate with a diverse array of businesses, guiding them through the intricate landscape of ESG performance.

Having conducted over 2,000 board capacity-building sessions, we partner with managers and C-suite executives to craft sustainability roadmaps that empower organizations to thrive while generating value for all stakeholders. As pioneers in sustainability technology and climate technology, we offer Squarely, an innovative ESG reporting tool that streamlines complex processes and tasks. Through technology, we save time, reduce costs, and enhance collaboration to meet sustainability targets effectively.

With a track record that includes over 170 successful projects and an impressive 92.3% Customer Satisfaction Score, we’ve worked with more than 120 clients to shape their ESG, responsible investing, climate action, and social impact narratives. Our offerings are customized to align with your unique sustainability goals, ensuring your business stands out in the global landscape.

If you would like to get in touch with our expert consultants to find out what Sustainable Square can do for your organization’s sustainability goals, reporting, and disclosure, please write to us at or call +971 4 240 8298.