Exhibits and trade shows are no longer merely showcases of products or ideas in the digital era. From the biggest brands to funded startups, everyone is planning to attend trade shows and showcase their ideas to potential clients.
However, the digital era also brings the need to build sustainable showstoppers that are eco-friendly, contributing to the green revolution. Why? Because customers prefer sustainable brands.
To achieve sustainability, brands must make use of custom modular design booths for their exhibits. Let us talk about how modular design is transforming green exhibits, starting with the evolution of green exhibits.
Evolution of Green Exhibits
Over the past five years, the global trade show exhibits and conference sector experienced a 0.9% annual growth rate. Its revenue hit $21.7 billion in 2023. Forecasts suggest this upward trend will continue, with expectations to reach $25.5 billion in revenue within the next five years.
Besides, sustainability is increasingly influencing consumer choices, affecting various sectors, including trade shows. This trend is noticeable as more exhibitors use recycled materials for booths and focus on strategies to minimize waste.
For example, Eco Expo Asia 2023 emphasized themes like carbon reduction and the circular economy. It aimed to position Hong Kong as a key center for green tech and finance. The goal was to illustrate the significance and potential of such events globally.
Given the scenario and current trends, exhibitors now prefer businesses that work on sustainable alternatives that are eco-friendly in nature. However, the main question lies in “how brands can become more sustainable”.
Eco Smart Sustainable Designs believes that incorporating modular design in trade show booths can be one of the ways. Let’s discuss it further.
Modular Design in Exhibits
Modular design in trade show exhibits is gaining traction for its flexibility and environmental benefits. These dynamic and sustainable displays allow for easy customization and reconfiguration. Even the largest island displays are customizable with modular designs.
Here are some of the advantages that modular design brings to exhibits:
- Unparalleled flexibility enables adapting to changing needs and spaces in the green exhibits.
- The reusability of modular components reduces the demand for new materials, eliminating the likelihood of waste creation.
- The cost-efficiency benefit helps startups get an attractive exhibit option.
The Innovative Modular Components for Green Exhibits
There are different modular components you can consider at your next business exhibition. Let’s discuss some of them.
Structural Insulated Panels (SIPs) are commonly utilized in modular construction, particularly in transforming green exhibits. A U.S. Department of Energy study revealed that SIPs offer improved airtightness, 15 times more airtight than conventional insulation. This enhancement in airtightness exemplifies one of the innovative approaches in modular design, contributing to energy efficiency and sustainability.
Additionally, consider eco-friendly lighting solutions. Modular displays are easy to use and set up. Using energy-saving light bulbs in these displays helps reduce electricity use and environmental impact. This eco-friendly lighting effectively highlights the displays and shows a commitment to sustainability, which can impress potential clients.
In case you want a custom booth modular design, ensure to keep them safe and reuse them in the next exhibitions. It’s a thoughtful, sustainable, and cost-effective option.
Challenges Associated with Integrating Modular Design in Green Exhibits
Although green exhibits are in high demand, there are several challenges related to planning exhibits with modular design. The upfront cost is one of the challenges for brands or startups. Island booths fall on the costlier side.
Another challenge includes resistance to change. It is tough to revisit a modular design in case a company decides to change its kiosk kit. Also, specialized training personnel are required to establish the booth.
However, the challenges are easy to solve if a business focuses on collaboration and commitment to long-term sustainability and usage. Business owners can also look for experienced trade show organizers. Such planners or organizers take the responsibility to plan on the brand’s behalf.
Future Trends in Sustainable Exhibit Design
Modular trade show exhibits stand are revolutionizing trade show displays with their versatility. They enable exhibitors to create unique, customizable experiences that align with their brand identity. This trend is driven by the ability to seamlessly integrate interactive elements like touch screens, and VR, creating immersive experiences.
The future of exhibit design is likely to see the incorporation of advanced materials. These include graphene for lightweight, strong structures and intelligent technologies in fabrics for interactive displays. 3D-printed structures, self-repairing materials, and transparent solar panels are other innovative elements that can revolutionize booth designs. Besides, it will take the planning of exhibit design in a sustainable manner.
As the modular components fall on the lightweight and reusable side, planning the architecture will remain crucial for achieving sustainability.
Modular design is undoubtedly transforming green exhibits, making transformative brands. Companies are embracing eco-friendly exhibitions to not only contribute to a healthier planet but also to win the competitive market. Businesses adopting the same are fostering long-term relationships with their potential customers and a positive brand image.
From flexibility to reusability, modular design is delivering an impactful experience for the exhibition industry. If you are planning to sustainably showcase products and services in an exhibit, modular design is the way to go.
