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Simon Lajboschitz: Discovering the Potential of Augmented and Virtual Realities

In today’s revolutionary world, businesses are in the midst of technological revolution. Thus, for leaders, having a technical knowledge along with business acumen is of equal importance. Incidentally, leaders have ingrained the importance of technology and are leveraging it to take their businesses to another level. An innovator and accomplished leader, Simon Lajboschitz, the CEO of Khora, exemplifies better instance of this. After gaining a deep knowledge of immersive technologies, Simon along with his partner Peter founded Khora, a virtual reality production house.
Simon holds a degree of BA in Philosophy and a Masters in Business Entrepreneurship. Prior to founding Khora, he worked for an international retail chain of more than 500 shops as a Concept Leader / Brand Director, where he was actively involved in the opening of shops in Japan and New York.
A VR Hub for Innovators 
Simon had a slight knowledge about immersive technologies. Hence, he had meetings with everyone who knew anything about Virtual Reality, until he met his business partner and Co-founder Peter Fisher, who showed him how it works. Peter patiently answered plethora of his questions. Through Khora, Simon is exploring the potential of immersive technologies, Augmented and Virtual Realities, which are relatively new. AR and VR hold the potential of simulating vision with a virtual experience and thus can revolutionize the business world. Simon is on a mission to leverage the potential of these realities for business purposes and use it for exciting and valuable projects.
Khora is the world’s first virtual reality store and a hub for innovators. Due to its explorative nature, the company is quite open to work with its B2B clients across different sectors. Those sectors differ from Healthcare projects, to Marketing, Energy, Tourism, Contemporary Art and Education, with which it has gained a great deal of experience. Khora doesn’t pretend to be specialists in all these areas; instead it is in deep dialog with specialists, who often happens to be its clients, which help the company to shape its solutions to fit into these different industries. This also serves as the key to inspire its clients and help them witness the versatility of the technology. Hence, it often creates workshop sessions with its clients in order to make them have a hands-on experience with the technology and see what it is capable of. They have much deeper know-how in their own respective industries, which spur ideas for possible solutions using the technology.
One big example of this was its collaboration with the General Hospital in Copenhagen (Rigshospitalet), where one of the hospital’s head innovation consultants and the head nurse consultant for anaesthesia, pain and palliative care in the children’s ward, experienced the potential of using VR as a way of helping children to cope better with procedural pain. After trying out different third-party solutions, Khora was able to detect the key components of such a solution, and that’s how Seagull Splash, its Pain Distraction project, was born.
After 3 years of exploring, Khora has produced more than 110 VR, AR, and 360 productions for its B2B partners and facilitated more than 620 workshops for businesses seeking to explore the potential with it.
A Struggle turned into Inspiration 
When Simon was 18, he opened a temporary shop with his best friend in the summer. It was 200 km from their homes in the middle of Jutland. They worked 16 hours a day, slept in the back office and showered in the local pool. Though it was a difficult task, they both enjoyed working there. This struggle turned into inspiration that gave Simon a taste for building his own business.
Moving towards Expansion
Khora will capitalize on some of the discoveries it has made on its way, potentially leading into patents and spin off products. It is also striving to grow its ‘work for hire’ B2B business, especially in the Augmented Reality area.
Influencing Aspiring Entrepreneurs 
According to Simon, it is important that a CEO can quickly jump between macro and micro levels of the business. Macro level involves looking at the bigger picture of the organization, while micro level refers to every small aspects of the business.
Simon is a firm believer of an idiom “A captain is the last man on the boat.” Thus he believes that it is important for a CEO to lead from the front of the battle.
It is the idea, which carries the potential to change the world and make aspiring leaders successful. Taking the same into consideration, Simon advises, “Figure out how to test your idea with the tools that you have available and go from there. Don’t intellectualize your idea. It belongs to the world, not your head.”
Get to know more about Khora here:
Source: The 30 Most Innovative CEOs to Watch in 2018