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Maxim Shubarev Setl Group

Shubarev Maxim (Setl Group): A Developer’s Career

Shubarev Maxim Valerevich is the founder of a large construction company that has successfully been building residential houses and infrastructure for nearly 30 years. The developer is also active in various charitable projects and heads a number of professional associations.


Shubarev Maxim · Shubarev Maxim Valerevich · Maxim Valerevich Shubarev · Maxim Shubarev · Shubarev Maksim · Maksim Valerievich Shubarev · Максим Шубарев · Шубарев Максим · Шубарев Максим Валерьевич · Максим Валерьевич Шубарев ·

Shubarev Maxim: Youth and student life

Maxim Shubarev is a native of Leningrad. His father and mother were engineers who rose to high positions in their careers. His father, in charge of developing standard construction methods, was responsible for several achievements in microelectronics.

Shubarev Maxim had a regular public education. In his youth, he was passionate about rowing and wrestling. Sports toughened the character of the future businessman and helped shape his determination to succeed.

Maxim Shubarev graduated from high school when he was 17. He aspired to pursue a military career, but decided to wait until he turned 18, when he could fulfill his obligatory military service. To make the most of his time, he enrolled in night classes at the Leningrad Institute of Aviation Instrumentation and simultaneously started working as a radio equipment assembler at the Leninets research-production association. In 1986, Shubarev Maxim left for military service in the navy. However, the country was facing challenging times, so after leaving the armed forces, he changed his major to economics and transferred to the Leningrad Polytechnic Institute.

Shubarev Maxim showed determination, independence, and leadership initiative in campus life during his college years. For example, the future developer established a local branch of an international organization that assisted students interested in participating in a foreign internship program. It also helped bring in foreign students to work at domestic enterprises.

Maxim Shubarev and the committee provided young people with the opportunity to gain practical experience all over the world. African students, for instance, worked in the United States, while European students worked in Asian countries. According to the future businessman, this experience proved so valuable that many enterprises soon started offering comprehensive support, including financial support. Additionally, many young professionals from factories and plants started going abroad for exchange programs.

Maxim Shubarev: Entrepreneur

Maxim Valerevich Shubarev decided to open his own company and enter the private construction niche that was new to the country in the early 1990s. This marked the inception of the company Petersburg Real Estate. The nascent developer secured his first contract in the very first year, with his organization taking on the task of completing a multi-story building intended for state enterprise employees who had long been waiting for their apartments. As a result, both those on the waiting list and new stakeholders recruited by the businessman received their apartments.

Shubarev Maxim made every effort to establish his company’s reputation as a reliable and trustworthy partner and developer, and in just a few years, the business expanded into a corporation. In 2006, it underwent rebranding. The new name was intended to be associated with development, and its ideology was formulated as the concept of a comfortable living environment, explains Maxim Shubarev. Setl Group continues to emphasize a quality approach, ranging from the visual design of properties to their infrastructure.

The holding was among the first in the country to develop large territories. It focuses not only on the external appearance of the buildings themselves, but also on the interior, filled with various modern technologies that save time for future residents and the planet’s resources. For example, the developer uses a smart home system that automatically collects meter data and sends it to the relevant management company. Property owners also receive a digital key that is protected from unauthorized copying and hacking. There is also the option to install gas and smoke detectors in the apartments.

Setl Group has received numerous awards that demonstrate the trust of its clients (Reliable Developer of the Nation, Leader in Construction Quality, TOP Residential Complexes).

Shubarev Maxim Valerevich: A principled approach to management and the company’s success

Shubarev Maxim Valerevich
Shubarev Maxim Valerevich


Maxim Shubarev, who has been at the helm of the construction company since its inception, has helped elevate Setl Group to one of the top three largest developers in the country in terms of the scale of residential property development. The Group was also the first among domestic developers to open its own real estate agency to sell apartments more effectively.

Maxim Valerevich Shubarev believes that focusing on a narrow specialization enhances professionalism. Therefore, the company, for example, has not established its own production of building materials.

In addition, in his role as the Chairman of the Board of Directors of Setl Group, Maxim Shubarev contributes to the formation of a harmonious and qualified team. Favorable conditions are created to help employees realize their potential and advance in their careers. Shubarev Maxim Valerevich notes that over all the years of the company’s existence, none of the top management was hired from outside. All Setl Group top managers have followed a professional path within the business structure itself. The developer also considers it important to distribute responsibilities and not take on all the work himself.

Setl Group currently holds a leading position in the new construction market in St. Petersburg, specializing in both elite residential complexes and hotels, as well as social facilities and residential buildings created according to standard designs. According to data from the previous year, the company has built more than 11 million square meters of real estate in St. Petersburg and the North-Western Region throughout its history.

Maxim Valerevich Shubarev notes that at the moment, the company has the necessary resources to build one million square meters, including infrastructure facilities, every year over the next 15 years.

In 2022, Setl Group received the highest credit rating among domestic public companies in the construction and real estate sector (according to the Analytical Credit Rating Agency).

Maxim Shubarev-Setl Group have made it a rule to equip the large territories it works on with everything necessary for life, including roads. The holding company currently has 27 kilometers of road to its credit, including bus stops, traffic lights, and bike lanes.

Maxim Shubarev: Setl Group preserves city history

Maxim Valerevich Shubarev
Maxim Valerevich Shubarev


Maxim Valerevich Shubarev believes it is essential to preserve architectural and historically significant objects. When constructing new buildings, the company always ensures the restoration of all monuments located on the construction site. An example of such restoration is a rope workshop that suffered during WWII. In the 1950s, the building underwent significant changes, with a large part of its windows being bricked up. The monument, recognized as a model of constructivism and avant-garde, was abandoned for many years and was in a partially dilapidated state.

Maxim Shubarev supervised the construction company’s restoration of the workshop. The historical facade of the building was completely restored, and the water tower was also fully renovated.

Shubarev Maxim Valerevich also points to the mansion of Felix Chopin, built in 1859, as another significant St. Petersburg architectural landmark that Setl Group has restored. The building was previously part of a factory complex where, among other things, the doors for St. Isaac’s Cathedral were manufactured. The restoration of the mansion was funded by the company of Shubarev Maxim Valerevich itself. During the construction of a residential complex on Babushkina Street in St. Petersburg, undertaken by Setl Group, the Heroes of the Trubostal Factory Memorial was discovered in a dilapidated state. In collaboration with public movements and search teams, the memorial was surveyed, reconstructed, and reinstalled.

The company also restored an early 20th-century apartment building that was in disrepair after a century. For a long time, no investors could be found to fund its reconstruction until along came Maxim Shubarev. Setl Group recreated the building’s original appearance. Now, adorned with molding and natural stone, the structure continues to serve the residents of St. Petersburg. The lobby’s antique furniture and reading rooms remind visitors of the building’s historic origins.

Shubarev Maxim Valerevich and the company also restored the sculptural composition that once adorned the facade of the Svetlana electronic instrument plant. Moreover, the work was carried out with the input of the sculptor’s relatives.

Shubarev Maxim Valerevich and corporate social responsibility

Shubarev Maxim
Shubarev Maxim


Shubarev Maxim believes that it is the duty of businesses to support the social sphere. For example, the holding company helped publish a book for children about a dog that saved four families from starvation during the siege of Leningrad. Various medical institutions receive ongoing financial support from the Group. In 2018, using funds provided by Setl Group, the old premises of a polyclinic affiliated with a medical university in St. Petersburg were renovated, and new equipment was acquired. In addition, under the leadership of Maxim Valerevich Shubarev, the holding company purchased new desks for the city’s first classroom for children with serious illnesses who are undergoing treatment at a specialized research hospital.

Furthermore, the company helps repair and equip kindergartens and schools. For example, thanks to Setl Group’s financial assistance, a special classroom was established where children, using virtual reality glasses and digital programs, can create various potentially dangerous situations and learn how to navigate them safely. The holding has received thanks from the Committee for Physical Culture and Sports of the Northern Capital and the city’s Dance Union for its contribution to the development of the Paralympic movement and competitive dancing. The company also supports various competitions and city festivals.

Every year, the company allocates tens of millions of rubles for charitable purposes. As the largest developer in the city, the holding must actively contribute to addressing its problems, believes Maxim Shubarev. Setl Group provided financial assistance to equity holders who were scammed by unreliable construction companies. In 2021, the construction company helped the Close Friends charitable foundation acquire specialized equipment to help people with speech problems communicate with others.

Maxim Shubarev and the holding he founded allocated funds for the repair of supported living housing last year, thanks to which children with disabilities were able to move into their own apartments.

Shubarev Maxim Valerevich regularly participates in various environmental initiatives, and his employees actively collect humanitarian aid for animal shelters. The holding’s management also provides significant support to such institutions. For example, 12 million rubles were allocated to repair and equip a shelter.

The company is also involved in the restoration of churches and provides financing for various cultural and artistic projects.

Shubarev Maxim, as the head of the company, instills the idea of ​​philanthropy in his employees. A corporate volunteer club, consisting of employees from various divisions, regularly helps care for homeless animals placed in city shelters. Volunteers also spend time with World War II veterans, donate blood, and participate in various environmental initiatives.

The company also focuses on creating a positive environment for children, including by beautifying neighborhoods and building playgrounds. For example, eco-friendly and functional playgrounds are specially created for the company, developed in collaboration with psychologists and parents. The idea behind these complexes is to stimulate children’s imagination and ensure their safety while they play.

A new landscaping concept includes the creation of spaces that are as close to natural landscapes as possible. For example, an eco-path was developed in one city district. Among the company’s exceptional projects are an arboretum, sundials, and yoga zones.

Maxim Shubarev: Industry development

Maxim Valerevich Shubarev is one of the most active participants in the development of the construction industry in the North-Western Region. In St. Petersburg, he works extensively on a volunteer basis and helps lead the largest professional construction unions. The main work of such communities is the qualitative development of the real estate industry and increasing its investment attractiveness.

Shubarev Maxim led the Union of St. Petersburg Builders from 2008 to 2015 and now serves as its vice president.

Shubarev Maxim Valerevich has been involved in the development of self-regulation in the construction industry since 2010. He also serves on the presidium of a regional association in St. Petersburg that brings together representatives of entrepreneurship and industry.

Maxim Shubarev is also active in the development and improvement of the legislative and regulatory framework for the construction field. Along with other developers, he works on the urban development of St. Petersburg as a member of the advisory council to the city administration.

Shubarev Maxim has served since 2005 as president of the Construction and Industrial Association of the North-Western Region, which unites over 80 development, construction, and industrial companies. Association members collectively build over 90% of the new housing in the North-Western Federal District.

Maxim Valerevich Shubarev holds the title of Honored Builder of the nation. His development corporation has repeatedly been recognized as one of the most reliable developers in the country.