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Ben Kershaw | Managing Director | Pro Display

Pro Display- Bringing Innovation in Display Technology

In an interview with Insights Success, Ben Kershaw, Managing Director of Pro Display sheds light on the company’s cutting-edge solutions that create the best digital signage solutions and shares his insights about the company’s core competencies and its future.
Below are highlights from the interview conducted between Ben and Insights Success:
Give a brief overview of Pro Display, its uniqueness and its vision.
The Pro Display Group is an award-winning innovative display manufacturer, standing as a leading global authority in professional and specialist projection, mirror screens, transparent screens, interactive touch technology and switchable smart glass. What makes The Pro Display Group so unique is their combination of technologies and manufacturing processes that allow for their divisions to work together to deliver incredible bespoke solutions that draw from the specialist knowledge and experience that each boast.
Describe Pro Display’s cutting edge digital signage solutions, which address all the needs of your customers.
Their digital signage solutions vary considerably, with an enormous range of products that can suit virtually any digital signage requirements, from High Brightness Outdoor Displays to Holographic Projection Screens. The spectrum of Pro Display’s digital signage solutions is broad enough to cater to many industries such as retail, corporate, events and even the arts – companies from these industries come to Pro Display safe in the knowledge that they will be receiving quality products from a well respected manufacturer. Over the years, Pro Display have become integral in the AV industry, having worked with ISE on headlining projects, as well as some of the world’s leading projector manufacturers such as Epson, Digital Projection, Hitachi and Panasonic. These manufacturers rely on Pro Display to showcase the very best of their latest projectors at trade shows, events and even their own showrooms.
Give a detailed description of the featured person’s influence over the company and the industry.
Ben Kershaw, Managing Director at Pro Display serves as a central point for the sales, manufacturing and marketing arms of the Pro Display Group, facilitating the synchronistic inner workings of these teams across all divisions to ensure the company functions like a well-oiled machine. Ben has worked at The Pro Display Group for over 10 years having overseen the company’s growth from its infancy.
Describe in detail about the work culture and the values that drive your company.
Innovation is at the very heart of Pro Display’s approach to business. Each division’s sales team are driven, industrious and incredibly knowledgeable in their fields, handling virtually any questions regarding their products that customers could throw at them. The Pro Display Group’s Research & Development team drive technological innovation both within the company’s high standards and for the wider market, having been responsible for developing proprietary manufacturing processes as well as product developments that have had deep market impact, such as Self-Adhesive Switchable Smart Film or Front Projection Holographic Film.
Pro Display’s management team have nurtured a culture that encourages development in almost every aspect of their operations, from their day to day responsibilities to the quality of service they offer to their customers. With an emphasis on continuous improvement, Pro Display – and its employees – are consistently working to better themselves in-line with customer’s expectations. With an endlessly evolving work environment, the range of industries they cater to and the incredible projects they are involved with as a result, it is never a dull day at Pro Display’s European HQ in Sheffield, UK.
How does your services differ from the other companies’ offerings?
Customization is one of Pro Display’s main USPs, being able to collaborate with the various specialist divisions within the company allows them to offer bespoke solutions to customers from any industry with exacting needs. This gives Pro Display a real competitive edge over manufacturers who only specialize in display, interactive or switchable smart glass technology. The ideal example of these collaborative efforts is seen in the development of Interactive Rear Projection Switchable Smart Glass – the archetypal product that demonstrates Pro Display’s passion for innovation and collaboration.
The British manufacturing standards Pro Display are held to are also a fundamental part of their appeal, with their expert production team crafting often fragile and highly technical products to far higher standards than you may find elsewhere in the world.
What technologies are you leveraging to make your solutions resourceful and bringing advancement in the industry?
Manufacturing display technology to these standards is a fine art that requires constant innovation and development; this means leveraging resources, data, research and of course different technologies in order to constantly stay ahead of the competition both in terms of manufacturing efficiency and product offerings. Indeed, in many cases, Pro Display’s determination to innovate has even driven the industry itself, encouraging competitors to update their own products and processes in order to measure up. Harnessing technologies that allow for the production of superior products is a big part of Pro Display’s business model.
Describe the experiences, achievements or lessons learned that have shaped the journey of the company.
In the early days of the company’s operations, Pro Display was well known for being an innovator of display technology. Serving as both a hurdle and an advantage to the business, they initially faced difficulty due to the market’s lack of understanding and knowledge about the products they manufactured. In this sense, they were so ‘ahead of the curve’ that demand for these technologies hadn’t even caught up. However, Pro Display’s early investment in innovative display technology paid off, firmly placing them as leaders in this emerging industry, so that when the market matured, thanks in part to solid marketing efforts from Pro Display, they were perfectly positioned to facilitate this demand. However, being ahead of the curve comes with other difficulties too; the pressure to innovate and stay innovative remains an ever-present challenge for the company to this day. Indeed, market demand did catch up, but so did competitors, both old and new, so the importance of remaining innovative is more than just a strategy, it’s a business imperative.
What are your company’s future aspirations? What strategies are you undertaking to achieve those goals?
As Pro Display have grown to enjoy status as world leaders in their field, they have had the benefit of being able to respond to customer demands in a way that both adapts to the market and helps shape it. A great example of this can be seen in the way they approach the North American market, which has exploded in terms of demand in recent years. With their European headquarters located in Sheffield, UK, the incredible surge in North American demand can make operations challenging. This obstacle has encouraged Pro Display to listen to the demand and work on embarking on a new frontier for the company in North America, with movements being made to set up a US branch of the Pro Display Group that can better cater to the needs of their North American customers.
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