PAR Technology Corporation has been a leading provider of restaurant and retail technology for nearly 40 years. It offers management technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants, to international quick service chains. Products from PAR can also be found in retail, cinemas, cruise lines, stadiums, and food service companies.
PAR provides its restaurant and retail customers with technology to improve internal operations, enhance the customer experience, and better manage information. Its primary areas of focus are point of sale and food safety systems where a combination of hardware, software and other relevant services are provided. The company also offers hardware that is deployed in nearly 100,000 restaurants across the world, from terminals, to kitchen systems, to temperature monitoring IoT devices. On the software side, the company provides its cloud-based Brink POS® Software, PixelPoint Software, and its food safety and checklist management solution, SureCheck®.
Delivering Quality Services
PAR Technology produces a variety of products and services for the restaurant and retail space. The Brink POS platform is a cloud-based, software as a service (SaaS), point of sale software solution that has been built on a modern architecture to fit the needs of the multi-unit franchise operator. The platform is designed not only to scale and grow, but also to manage operations easily. With features like loyalty, online & mobile ordering, kitchen video system and labor management built into the Brink POS application, the user gets a truly seamless solution to drive a great customer experience.
The SureCheck application by PAR is also a cloud-based Food Safety Compliance and Checklist application for Hazard Analysis and Critical Control Points (HACCP) compliance. SureCheck is currently assisting some of the world’s largest companies to improve food safety and operational efficiencies in thousands of food service locations. PAR also produces, sells and supports a variety of hardware solutions to enable its POS software for customers.
An Epitome of Expertise
PAR Technology Corporation (PTC) was founded in 1968, by Dr. John Sammon, to provide consulting services to the commercial sector in the areas of digital signal and image processing. He worked as a research scientist at the Air Force’s Rome Labs. In 1970, Sammon left government service and dedicated himself in the pursuit of innovative applications of digital technology involving the detection and recognition of patterns in complex data streams.
An Endeavor towards Success
Throughout the year of 1970, PAR grew rapidly as a computer applications research firm. PAR’s customers included the Department of Defense, as well as several Intelligence agencies.
Across the next 20 years, PAR expanded its business to international markets, installing POS systems and software across the globe. Its success in the POS market has continued over the years, as it is deployed in nearly 100,000 locations and boasts an extensive list of industry leaders like Yum! Brands, Subway, Five Guys Burgers & Fries, Jack in the Box, Pita Pit, and many others as customers. Today, PAR is recognized as the largest supplier of POS systems to the global Quick Service Restaurants (QSR) market. It started by selling electronic cash registers, and today it sells the Brink POS and SureCheck products as subscription ® services, along with EverServ Hardware. With these subscription services, the company maintains longterm mutually beneficial relationships with its customers.
The Rewards of Persistence
PAR founded SureCheck in 2009. This innovative device reassures that restaurants, grocery stores, and food distributors are in consistent compliance, eliminating procedural risks and meeting FDA regulated standards.
In 2014, PAR acquired Brink POS Software. The addition of Brink to the PAR software portfolio enables PAR to expand its market reach and continue to focus and invest in solutions for the restaurant market.
On April 11, 2018, PAR introduced PAR Pay, a SaaS based EMV enabled transaction processing solution for processing credit, debit and store value cards. PAR Pay is seamlessly integrated as an extension of all PAR POS software solutions and supported by the PAR service infrastructure.
On April 12, 2018, EverServ 600 was added to the PAR hardware family. With EverServ 600, the company has upgraded the look and feel of the conventional POS terminal, designed to grow with clientele and business needs. This versatile and adaptable model supports multi-chain concepts, small and local businesses, and everything in between.
Overcoming Challenges
Overcoming Challenges PAR has positioned itself to meet the needs of clients by investing in its culture and intentionally works to create a conscious culture within the company. The company has worked hard to articulate its values and purpose in order to enhance the productivity of its employees and provide them with a pliable environment. PAR’s values align and provide clarity in serving the stakeholders, which includes its employees, customers, shareholders and the communities in which the organization operates.
PAR’s largest advantage over its competitors is its people. The company’s team has valuable years of experience in all facets of restaurant technology needed to serve customers and the industry. It has used that experience to create compelling solutions for the customers. The organization was among the first to create cloud-based solutions for restaurant POS and food safety applications and today those solutions are among the most advanced ones available.
The organization continues to evolve and improve with time. It intentionally focuses on adoption of new technologies in its product portfolio, as well as team structures and processes that ensure efficient production of high-quality software, which its customers need. “We will continue to pioneer new technologies that improve experiences for our customers and, in turn, their customers,” states Paul Rubin, Chief Strategy Officer.
Source: The 10 Most Innovative POS Solution Providers 2018
