The first thing that helps most people to kick-start their morning is a hot cup of an energizing beverage. At any given time, coffee reigns over the list of any such beverages.
Who wouldn’t want to get ready for a day full of productivity with a boost of some freshly brewed, delicious cup of coffee?
Mikel Coffee is a brand that’s got you covered when it comes to being served with one of the best cups of coffee you’ve ever tasted.
Situated in Thessalia, Greece, Mikel Coffee has a reputation of serving the same exceptional cups of coffee in all the coffee shops available worldwide.
Mikel Coffee Company is spearheaded by its CEO and Founder, Eleftherios Kyriakakis.
In the following interview, Eleftherios tells us how owning a Mikel Coffee franchise is a great way to start your entrepreneurial journey.
Brief our readers about Mikel Coffee’s franchise, its niche market, and your vision for the franchise.
We are a Greek Coffee Company with an unrivalled reputation for the pursuit of coffee perfection when it comes to the products and services we provide. This fact is accomplished by having complete control of the entire procurement procedure, whose purpose is to establish the high-quality production of all our products and services within the company. Our coffee stores provide colour, warmth, and hospitality in a peaceful and tranquil environment.
List out the prominent offerings of Mikel Coffee, and how are these ascertaining its position in the market?
We currently have our main Freddo espresso and cappuccino coffees, which are proving ever more popular along with the classic latte in more developed markets. Many of our special drinks stand out for their supreme quality such as Georgia, made of pure authentic strawberry ice cream with a mix of exquisite chocolate.
Being in a leadership position, what is your opinion on the impact of the current pandemic on the restaurants and food servicing industry?
These are truly unprecedented times that we live in, and as a result, we have learned to adapt to the ever-changing trends of the F&B industry along with providing highest ever quality standards to our customers.
The Mikel Coffee Company believes that the international branded coffee chain industry will emerge stronger because of creative and innovative competition, which will bring out the best in each brand. On the other hand, the restaurant business is not looking as lucrative as it once was and anyone investing in it should heed caution and be prepared for potential profitability difficulties.
How necessary do you think it is to align a franchising business with modern technological developments when it comes to adapting to the evolving customer needs and preferences?
It is vital; we have automated a lot of our customer interaction in terms of payments and at the same time improved our delivery presence while still maintaining that personal hospitality sense towards them.
Our customers demand highest ever quality products from us, as a result, we always strive to meet their expectations, which more times than not we tend to surpass. But we still believe in the value of the human touch in our expert baristas, which keep our loyal customers coming back for more.
In your opinion, what could be the future of the restaurants and food servicing industry?
The future is looking gloomy currently, but we remain hopeful for improvements in the current pandemic situation to return to normal and aid the F&B industry to return to its pre-pandemic levels of profitability.
As an established business leader, what would be your advice to the budding entrepreneurs aspiring to venture into the restaurants and food servicing industry?
Enter the restaurants and food servicing industry with great caution due to the current economic and pandemic climate.
How do you envision sustaining your company’s competency in 2021?
We are rapidly expanding internationally to numerous new markets and continents. Currently, we have more than 300 stores of which, over 50 are international and the rest are in Greece. Our aim is to bring to the entire world the gift of the best specialty coffee and products along with our love for what we do with a touch of true Greek hospitality called Mikel.
About the Leader
Beginning at the turn of the 21st century, Mikel Coffee’s CEO Mr. Eleftherios Kyriakakis created multiple businesses; that included cafés, bars, and restaurants. Towards the end of the decade, he established the Mikel Coffee Company in 2008 in Larissa, Greece. Due to his extensive experience in the F&B sector, along with his two-decade-long pursuit of high-quality coffee and food, it proved to be a major factor in the expansion and evolution of the Mikel Coffee Company into its current form.
Mikel coffee shop franchise advantages:
- Fast and flexible store setup
- Ensured Quality (ISO 22000)
- Extensive staff training
- Support services
- Constant values
- Marketing support