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Lisa Elkan, Owner and Founder, Lisa PR

Lisa PR: “Our Business is Getting You Business”

With over 15 years’ experience, Lisa Elkan, Owner and Founder of Lisa PR, enjoys helping her clients grow their businesses.
Lisa PR’s clients have been featured everywhere from The Los Angeles Times to Billboard Magazine to the Wall Street Journal. Lisa PR clients have received a plethora of accolades from The Hollywood Reporter’s “Power Lawyers” to Variety Magazine’s “Business Managers Elite” to U.S. News & World Report’s “Best Law Firms,” and many more.
Lisa’s firm tagline is, “Lisa PR: Our Business is Getting You Business” and her personal motto is “Always do your best and be a good person.” She thinks the merging of her personal and professional values and goals is what makes her unique. She always strives to go above and beyond for her clients. The client’s success is her success.
Always an Entrepreneur at Heart
Always an entrepreneur at heart, Lisa founded Lisa PR, a Los-Angeles based Marketing & Public Relations consulting firm, in 2012, after realizing that there was a real need for her particular skill set. Her specialties include Marketing, Public Relations, Advertising, Social Media Marketing, Business Development, and Brand Management. She loves having her own company, making her own schedule, and working with exceptional professionals.
Prior to founding Lisa PR, Lisa worked in Marketing & Product Development for a top infomercial company, Guthy-Renker. She also worked as an in-house Marketing & Public Relations Manager for two successful boutique law firms in Los Angeles. Lisa is a UCLA alumna.
A PR Superstar
Lisa PR was named “2020 Best in PR & Communications” and “2021 Best Boutique PR & Marketing Agency – California” by Corporate Vision Magazine. The lists spotlight agencies and professionals who have gone above and beyond to create compelling campaigns, implement key policies and strategy, and ensure clients excel beyond their competitors in such a demanding landscape. Lisa PR was also named Acquisition International’s 2020 Legal Awards Winner for “Best Law Firm PR in Southern California,” a great honor.
Challenges Faced
One of the biggest challenges Lisa faced early on was building up her client base. She joined business networking groups and volunteered for various committees and organizations. She also created marketing materials and honed her brand. There was no shortcut to building a successful career.
Like most working moms, Lisa is always working! But she’s extremely grateful for her work and for her family and their health.
Giving Back
Over the years, Lisa has volunteered her professional services to help causes she cares about. Pre-pandemic, she co-hosted an event for a non-profit that drew 1300 people and raised a significant amount of money. And during the pandemic, she volunteered her time to help small businesses in her community get media exposure to draw in more business.
Additionally, Lisa enjoys teaching professionals how to build their brand and grow their business. She has spoken to the following organizations: USC Law School Alumni; UC Alumni Career Network; UCLA Anderson School Alumni; Bruin Professionals; Beverly Hills Bar Association; Sherman Oaks Chamber of Commerce; Provisors; SFV Managing Partners’ Roundtable; Esquire Network; DeVry University; SCORE-LA; and more.
Advice for Newcomers
Lisa believes internships are a great way to learn about different areas of PR. She says, “There are many niches within the PR & Communications industry, and it’s wonderful when you find yours!”
Lisa also recommends finding a mentor. It is a good idea to look into your own alumni network.
Lisa’s very first mentor was Art Wrubel, a former Professor of Marketing for UCLA Extension, to whom she is grateful.
Lisa’s Vision
Lisa’s vision for Lisa PR is to continue exactly what she is doing and to expand her business model so that she is able to take on more clients and help more people grow their businesses.