A supportive and visionary leader challenges the traditional ways of doing things, while making an organizational impact well beyond their specific department.
Jennifer Deutsch, Chief Marketing Officer at Park Place Technologies, is described in exactly these terms. In an interview with Insights Success, she shed light on her journey as an influential marketing veteran, discussing her background, overall experiences and achievements along with Park Place’s core competencies and future.
Insights Success recognizes Jennifer Deutsch as one of the influential marketing leaders to watch in 2019.
Below are the highlights of the interview conducted between Jennifer and Insights Success:
How do you diversify your organization’s offerings to appeal to the target audience?
We have a robust product development process that included several rounds of testing. Additionally, we established a Client Advisory Board that we engage with 6 to 10 times per year. We share our product road map with the CAB and ask for customer pain points that help us shape the global roadmap.
What were the past experiences, achievements or lessons that have shaped your journey?
My 25+ years on the client side, working for companies like Nestle and Marriott have provided me with fantastic B2C experiences and learnings focused on understanding the customer path to purchase as well as learning how to gain customer insights and understand market opportunities and how best to address these opportunities. My 10 years of agency experience have shaped the way that I approach problem solving, message development and creative development.
How do you strategize your game plans to tackle competition in the market?
I work very closely with my global marketing team to develop category leading strategies and to identify technology and tools that can give Park Place Technologies an edge over the competition. Park Place has 9 new marketing operations tools that were introduced in 2018. Finding and identifying these tools was Job One, training and launching the tools was Job Two and integrating the tools has been Job Three and will be on going. The high-tech approach Park Place is taking to marketing helps to win in the marketplace.
What were the primal challenges and roadblocks you faced during the initial phase of your career as a marketing leader?
I don’t see roadblocks. I view ‘obstacles’ as challenges and a form of entertainment!
Where do you see yourself in the near future and what are your future goals?
I love working at Park Place. We are in hyper-growth mode and being here has been the most exciting period of my career. I am working with the best team I have ever partnered with and hope to stay with Park Place until I retire!
What is your advice for budding and emerging marketing leaders?
Listen, learn, work hard, take risks, be a team player and think creatively.
About the Leader
Jennifer Deutsch is a veteran of the marketing and brand development space, with over three decades of experience on both the in-house and agency sides. As Chief Marketing Officer of Park Place Technologies, Jennifer leads the company’s global marketing and communication teams, where she is focused on reinforcing its leadership in third-party data center maintenance and support from a global perspective. Jennifer has built a stellar team of hand-selected marketers who have overseen 11 acquisitions during the past 20 months and have introduced a revolutionary, award winning, category-changing new product called ParkView ™. She and the team have launched new brand and product campaigns that have driven global brand awareness and captured 92% SOV in the category via an innovative content strategy, in what is today a growth-explosive category that 18 months ago was underdeveloped.
Jennifer is an advocate of mentorship across all levels, from the classroom to the boardroom. She is an innovative role model within Park Place Technologies, the broader technology industry, her local and regional community, and in her everyday life. Not only does she raise the bar within her organization, but she puts mile markers in place for future leaders to come. Her efforts go above and beyond to ensure a bright future for women in STEM, and her strengths in mentorship of young employees, recruitment of team members and engagement in the local community. Jennifer is frequently cited as a source in marketing trade publications and podcasts, and selflessly shares her decades of experience with new and established team members across the U.S., the UK, LATAM and Asia. Her impact is personal yet global, direct yet company-wide. Additionally, her philanthropic efforts further magnify her selfless accomplishments within the medical and arts communities. Jennifer is a humanitarian first, a pioneer second, and a role model.
