Getting customers can be one of the challenging parts of the business. And when you have loyal ones, you need to do what you can to keep them. One of the perfect customer retention ideas is a reward program, which you can benefit from.
Finding the right way to reward your customers can be a bit of a challenge, especially if you want to go a different way. You may not be feeling the same old points and ideas and want to be creative with your rewards.
Here are some ways you can use it to reward your regular customers and benefit from it.
Offer Discount On High-Spending
For your regular customers, and you need to have a way to keep track, you need to reward them for high spending. You need to set the target to meet before they can get rewarded. For example, when a customer spends at least $200, they get a discount.
For the discount, it needs to be something like the overall cost of the expense. You can set it at 10% or even 15%. There are times when you can also have a limited offer to prompt immediate purchases, but this needs to be communicated.
Create A Loyalty Scheme
The good old days didn’t go wrong when it comes to the idea of rewarding loyalty. It would be best if you had a loyalty scheme where customers have a stamped card after purchase. This can work wonders when you are selling high-volume products such as coffee, water among others.
Once the customer reaches several stamps on the card, they can get a free product. It doesn’t have to be only a card; you can also have your membership site to track the spending. This will make it easy to keep track of and reward your customers.
Free Give Away
Another tried and tested method that you can look for is buying one, get one free form. This one works a treat, and you can easily influence your customers to keep coming back for more. But it would be best if you used this with some moderation, though.
When you use this tactic often, there will be questions over the quality of what you are selling. It should be used sparingly and or when you have your annual sale dates. It won’t only keep your loyal customers; you will also gain new ones quite easily.
Invite Customers To Trial Runs
When you introduce new products to the market, you can have your regular clients attend a trial run. This will ensure that they are the first to get the products, and they can give feedback. The customers will have a feel of ownership of the products too.
Those who didn’t attend the event will want to be the next up when a new product launches. You will have gained new loyalty with this simple hack. The sales will also increase due to the word-of-mouth marketing you are likely to get.
Coordinate with Other Businesses to Offer Discounts
If you have other businesses that are associated with yours, why not partner with them? For example, if you sell sportswear and get a partnership with a gym, it can work both ways. You may have vouchers for the gym for your loyal customers.
The gym will also have vouchers for their loyal customers, and they can get sportswear at a discount at your store. Partnerships work a treat when you reward your loyal customers, especially if you don’t have giveaways.
Offer Preferential Terms
Have you ever walked into a bank and found some people being steered into an office while you wait in line for the cashier? That is a preferential treatment based on the amount of business they are bringing in. It may seem not polite, but it isn’t; that’s how they keep the top business.
You will understand more when you need to reward your big customers; they need to get special treatment, which can be done in several ways. For the banks is taking away the time the person would have spent standing in line.
You can opt for offering out-of-hours service for such customers or even free delivery services. It would be best if you found a way to make them feel special in the end.
You need to find the best ways to reward your regular customers for bringing customer loyalty to your business. These are some tips that you can use to ensure your customers are rewarded and feel special. You will keep their businesses longer when you learn to reward your customers.
