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How to Choose a Dominant and Descriptive Business Name

Your business name is one of the first things potential customers will learn about your company. It’s important to choose a name that is both dominant and descriptive so that customers can easily remember your brand and what you offer.

Here are 15 tips to help you choose the perfect business name:

1. Keep it short and simple.

A shorter name is easier for customers to remember, and it makes your brand more recognizable. Avoid using complex words or jargon that could be confusing to potential customers.

2. Make it memorable.

A catchy or unique name will help customers remember your brand when they see it again. Consider using puns or wordplay to make your business name more memorable.

3. Use descriptive keywords.

Including keywords in your business name can help customers understand what you offer at a glance. For example, if you’re a florist, you might include the word “flower” or “bloom” in your business name.

4. Avoid using initials.

While initials can be easy to remember, they can also be confusing for potential customers who aren’t familiar with your brand. If you do use initials in your business name, make sure they’re pronounced so that customers know how to say your name correctly.

5. Be unique.

Because there are so many companies in existence, it’s critical to select a name that distinguishes you from the competitors. To assist you in coming up with a distinctive and creative name, brainstorm some ideas with friends or family.

6. Avoid using generic terms.

Generic terms like “store” or “services” are too vague and won’t give customers any clues about what you offer. Be specific in your business name so that potential customers know what to expect from your company.

7. Use keyword research.

Use Google AdWords Keyword Planner to find popular keywords related to your business. Including these keywords in your business name can help you attract more customers who are searching for businesses like yours.

8. Make it pronounceable.

A difficult-to-pronounce name can be frustrating for customers, so make sure your business name is easy to say out loud. Avoid using made-up words or slang that could be confusing for customers.

9. Keep it simple.

The simpler your business name, the easier it will be for customers to remember and pronounce. Use common words that everyone understands, and avoid using abbreviations or acronyms.

10. Avoid using numbers or symbols.

Numbers and symbols can make your business name difficult to remember and pronounce. If you must use them, make sure they’re spelt out so that customers know what they mean.

11. Make it relevant to your brand.

Your company name should be directly associated with your brand identity and the services you provide. Making a name choice that has nothing to do with your company can mislead potential clients and harm the reputation of your brand.

12. Avoid using negative words.

Negative words like “fail” or “death” can make your business name difficult to remember and can give customers a negative impression of your brand. Stick to positive words that will put customers in a good mood when they hear your business name.

13. Use word-of-mouth marketing.

Make sure your business name is easy to say out loud so that customers can tell their friends about your brand. A catchy or unique name will help customers remember your company and spread the word about your products or services.

14. Avoid using too many descriptive words.

While it’s important to be descriptive in your business name, you don’t want to use too many words that could make it difficult for customers to remember. Try to keep your business name short and sweet so that it’s easy for customers to recall.

15. Use a business name creator.

If you’re having trouble coming up with a unique or interesting business name, try using a business name creator tool to find other words that have the same meaning. This can help you brainstorm some ideas that you might not have thought of before.


Choosing the perfect business name can be challenging, but it’s important to choose something memorable and descriptive. Following these tips can create a brand that customers will easily remember and connect with.