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How Much Does It Cost to Promote Websites with Links?

Promoting a website online without obtaining quality backlinks is challenging, if not impossible. You can just sit back and wait until natural links to your site appear (it will happen sooner or later if your resource is worthy) or speed up the process by building them yourself. If you opt for the second option, you’ll likely wonder about link-building prices.

Surely, navigating the complexities of SEO and digital marketing can be like navigating a maze. But fear not! This article will explain whether you need to implement this strategy, its benefits, and how link-building services cost form.

Paid vs. Natural Link Building

Natural Link Building

Earning backlinks from sites that genuinely appreciate and want to share your content is called natural link building. It provides lifetime links with lasting results, enhanced credibility in the eyes of search engines, and a solid foundation for long-term SEO success.

Paid Link Building

Paid link building is investing in SEO backlink building from high DA websites to boost visibility in the SERPs by improving ranking. It helps increase your website’s online presence and reach your target audience quicker.

Advantages of Paid Link Building

Time Efficiency

Paid link-building saves you many working hours by eliminating the need for time-consuming outreach and content creation.

Improved Backlink Profile

Obtaining links from high DA sites through paid link building instantly boosts your website’s authority and improves its SEO ranking.

Expanded Audience Reach

If you post content on third-party online resources relevant to your niche, you introduce your company to a wider audience, which might be interested in your product or service.

Control Over Link Placement

When paying for backlinks, you have control over where your links are to ensure their relevance and quality.


Unlike natural link building, which can be unpredictable, paid one guarantees a certain number of high-quality links.

Increased Traffic and Conversion Rates

The immediate boost in authority and ranking resulting from paid link building can drive traffic to your website. Potentially lead to higher conversion rates.

What Factors Affect Link Cost?

Many marketers frequently ask themselves, “How many backlinks should be gotten per month?” or “What are the best link-building prices?” Though there is no exact answer. It is essential to focus on the quality of backlinks rather than the quantity; the price depends on many factors.

We’ll discuss them below.

Domain Rating and Domain Authority

Backlinks from websites with high DR and DA ratings often come at a cost because these sites are considered more credible and authoritative.

In-house vs. Agency Link Building

The choice between building backlinks with an in-house team or hiring an agency can affect the cost of link building. In-house efforts usually require time and expertise, while agencies offer convenience but at a price.

Placement of Backlinks

Backlinks placed on high-traffic pages tend to be more expensive.

Quality of Backlinks

Websites with strong user engagement and high organic traffic generally charge more for SEO backlinks.

Quantity of Backlinks

Purchasing backlinks in quantities may potentially lead to discounted rates.

Relevance of Backlinks

If you will generate links from websites relevant to your niche or industry and hold value, you should be ready to pay a penny.

Duration of Backlinks

Permanent backlinks, which provide long-term SEO benefits, typically come at a cost.

How Much Does Link Building Cost in General?

The link-building price can vary based on the factors mentioned above. Below, you can see some average costs for backlinks.

Link Building Price Based on Backlink Value

Link Value Average Cost per link
Cheap link building $50-$100
Average Quality $100-$300
Good Quality $300-$20,000

Link Building Pricing by Niche/ Industry Value Link

Industry or Niche Value link Average Cost
Industry/ Niche Competitiveness $100-$50,000

In-House Link Building Cost

Role Average Salary per year
Manager $40,000–$80,000
Assistant around $30,000
Guest Post Writer approximately $50,000

Agency Link Building Cost

Agency Type Average Cost
Content Marketing Agencies $15,000 and $30,000 per campaign
Link Building Agencies around $3,000 per month or more
Freelancers $50 to $100 per hour

Where to Buy Backlinks?

When buying backlinks for your website’s SEO improvement strategy, it’s crucial to approach it correctly and ethically to avoid any penalties from Google.

There are several ways to acquire paid backlinks safely. Let’s discuss them.

Link Building Agencies

Link-building agencies specialize in obtaining high-quality backlinks for their clients. These agencies employ strategies, including guest posting and exchanging links with websites, by conducting public relations campaigns and utilizing outreach techniques.


Freelancers can also assist with link building at a lower cost than agencies. Platforms like Upwork or Fiverr provide opportunities to find freelancers proficient in this domain.

Direct Payments

In this approach, you directly contact website owners or bloggers within your industry. Propose payment in exchange for a backlink. The cost of link building can vary based on the authority of a site and content relevance.


Marketplaces serve as platforms where you can obtain backlinks from multiple sources. Collaborator is an example of such a marketplace that facilitates link building by connecting marketers and SEO specialists with the owners of websites from different niches and countries.

How to Use Collaborator for Link Building?

How Much Does It Cost to Promote Websites with Links?

Collaborator simplifies the management of all your manual link-building activities. You can find multiple trusted online resources accepting guest posts and press releases here. It saves you lots of time finding the relevant resource and communicating with its owners. Sharing news about your business with the help of Collaborator is also more budget-friendly than hiring an SEO agency or even a freelancer. Moreover, they provide detailed information on each of your orders and advertising campaigns.

Free Registration

Registering with Collaborator is absolutely free of charge. It’s a way to begin your link-building journey without breaking the bank.

Collection of Trusted Sites

Collaborator has a wide catalog of trusted sites from all over the globe that have an engaged audience and positive reviews. Each platform is hand-moderated before being added.

How Much Does It Cost to Promote Websites with Links?

User-Friendly Filter

It is easy to find a website that meets all your promotional needs and requirements with a filter that allows you to sort available websites by more than 40 parameters, including category, country, language, etc.

Integration with Ahrefs & Serpstat

Another fantastic feature is an official integration with Ahrefs and Serpstat. It means users can see metrics these SEO tools provide in the catalog for free. They can also sort websites by the most appreciated parameters, including SDR, DR, UR, Referral Domains, etc.

Free Insurance

Each deal is covered by free insurance that lasts for three months. It means you will get a refund if your content is deleted or non-indexed. Paid one-year insurance is available as an option.


Effective link-building demands an approach that prioritizes quality over quantity. Some methods include hiring professional link-building agencies or freelancers and direct communication with website owners. And let’s not forget about special marketplaces like Collaborator – they provide a platform for connecting with reliable publishers.

How Much Does It Cost to Promote Websites with Links?

Collaborator helps in link building at a reasonable cost. They offer free registration, a huge collection of trusted sites, and insurance from deletion and non-indexation. With these benefits of link building in mind, give Collaborator a try today to reach your most ambitious promotional goals.

Frequently Asked Questions

How much to charge for a link on my website?

The price for link building depends on multiple factors like domain authority, website traffic, etc. It mostly ranges from $10 to $600+.

How much does the link-building cost?

The link-building cost varies depending on the marketplaces, competitiveness, and also the quality of the links. However, the average price ranges from $5-$500$.

How to buy backlinks?

As discussed in the above article, there are different methods to buy backlinks, like hiring agencies or freelancers directly or utilizing platforms like Collaborator. Please, take your time and read our article to get more information.

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