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FLY Entertainment: A Creative Leader in Artiste Management

FLY Entertainment is Singapore’s leading artiste management company founded by the effervescent, award-winning host and comedienne, Irene Ang, in 1999. Started with just 2 staff, a fax machine and a burning passion and belief in the potential of local talents, it has grown by leaps and bounds to what it is today.
Recognized as a market leader for its creative and gung-ho approach within the entertainment industry, and for its proven track record in grooming successful artistes, FLY has garnered wide-ranging support from the local media, broadcasters, production companies and corporate clients.
FLY has always been quick to adapt to the ever-changing media landscape and, combined with an international outlook, was the first of its kind to plant a flag beyond local soil and set up an office in Thailand for 2 years. FLY is poised to continue its expansion into overseas markets and serve a niche – to represent talented English-speaking Asian artistes who are also effectively bilingual in their native languages.
FLY has been equally successful in providing casting and event management services. The strength of their artiste management arm, their access to an available network of talents around Asia and strong business networks within the region have provided the crucial impetus and support in enabling their foray into casting and events. To-date, the company has successfully managed many high-profile projects.
Irene Ang, Dynamic and Effervescent Entrepreneur
As a driven and dynamic business woman , Irene Ang, Founder & CEO of FLY Entertainment, has been nominated for several awards including; Ernst & Young Entrepreneur of the Year (2004), top 25 Most Powerful Businesswomen (2008) by The Executive Magazine, and as well as being hailed as one of the
“Greatest Women of Our Time 2010” by Singapore’s Woman’s Weekly magazine.
Irene currently spends her time as a motivational speaker and host; she was a panel speaker at the Singapore Women’s Congress in 2004, and as an opening speaker in the same forum in 2005. She was also an invited guest speaker at the Global Speakers Summit 2005, organized by the International Federation of Professional Speakers and hosted by Asia Speaker Association of Singapore.
In recognition of Irene’s passion and influence on various local communities, she currently sits on the Media Development Authority (MDA) Singapore’s Media Festival Advisory Board. She holds the honor of being the first Singaporean actress to attend the International Emmy Awards as a member of the jury, joining the elite group of international media superpowers. Previously, Irene was also a board member of the National Heritage Board (NHB) under the Ministry of Information, Communications and the Arts Singapore (MICA) for a term of 2 years.
A Southwest CDC District Counselor, Irene also served as a steering committee member and mentor for Action Community for Entrepreneurship (ACE) start up Singapore.
FLY’s Inflight Services:
Artiste Management
As a core division of FLY, the Artiste Management division is responsible in identifying and recruiting Asian artistes who are bilingual and multi-talented into the agency, building a reputable and renowned stable of Asian assets for a global market.
Integrated Event management, Creative Consultancy and Execution
Set up in 2000, FLY’s Event Management team specializes in providing creative consultancy, management and execution for event companies and corporate clients. Leveraging on FLY’s strong media relations, the team is able to ensure maximum awareness, coverage and publicity between the clients and their targeted audience to achieve maximum brand awareness.
Their direct connection with celebrities and multi-talented performers enable them to come up with creative and competitive entertainment packages to suit their clients’ every need.
In the Integrated Event Management division, they provide services such as Event Management, Event Consultancy, Branding / Interactive Marketing Campaigns, Product / Store Launches, Musical / Skit Productions, Corporate D&D, Anniversary / Awards Night, Charity Dinners, Seminars & Conferences, and Family Days & Roadshows
Talent Casting, One-Stop Solution for Any Production
With experienced casting directors and coordinators, FLY provides a one-stop solution for any production to source, find and cast actors/talents/models from around the world for television, film and commercials. They also serve as an international celebrity broker with their international network. This unit is a natural exploitation of their strong connections to the talent around the world, and a reflection of their reputation in the industry.
Their earlier projects include Dance of the Dragon, The Tattooist, The Leap Years, The Home Song Stories and many more. Some of the casting clients that they have worked with before include StarWorld, MediaCorp Raintree Pictures, AXN, Disney, Columbia Pictures and many more.
FLY Academy, Nurturing Tomorrow’s Stars
FLY’s vision is striving to INFORM, IMPROVE and INSPIRE, FLY Academy is Singapore’s leading professional entertainment academy. Committed to nurturing tomorrow’s stars, FLY Academy uniquely combines the techniques and experiences of a professional celebrity faculty, with a host of holistically structured training programmers.
Across acting, hosting and even corporate presentation courses, students are encouraged to intuitively explore their passion as they pursue a calling in Entertainment.
FLY’s mission is to identify, nurture and develop the next generation of stars for Singapore’s entertainment industry. FLY Academy has the ability to develop significantly more transformational performers and, through their efforts they are creating a far greater number of extraordinary artists.
Multimedia Studio, Cares from Inception to Final Delivery
With an in-house producer, the division handles all aspects of production from inception to final delivery, including development, strategic planning, shooting, interviewing, editing and archiving, as well as research and licensing for music, photography, and stock footage. The division’s capabilities currently include: production of corporate videos, event videos, as well as YouTube vignettes and webisodes.
FRY Bistro
Located in the heart of Club Street, FRY Bistro resides on the roof top of unit 96. Set against the panoramic view of Singapore’s skyline, FRY is an ideal place to enjoy a wine or two. One of the very few rooftop eateries along the shophouses of Club Street, FRY has quickly become a hot spot for celebrities, professionals and executives to lay back and relax after a day’s work.
FRY’s rooftop concept allows their customers to do some star gazing after a long day of work, catch spectacular displays of fireworks from their vantage point and enjoy great company and drinks while they do so. If you’re in the mood for a little more fun, participate in the bingo games held every Wednesday. FRY’s timber furniture exudes a touch of vintage, but for larger parties, FRY’s 3rd level studio is available for private events.
Bar Naked
Set to shake up both the Marketing and Food and Beverage (F&B) scene, the newly conceptualized Bar Naked combines both outdoor advertising and event marketing, offering brands a redefined media space.
Fronted by Irene Ang, Founder & CEO of Singapore’s leading artiste management company, FLY Entertainment, and creatively conceptualized by multiple award winning Social Influence Marketing agency GOODSTUPH, Bar Naked promises to be an unrivalled and distinctively novel media space and watering hole that constantly surprises and excites, inviting brands and consumers to drop their inhibitions and let loose.
Nestled in the heart of the CBD at prime position on Club Street, the two-storey bar serves as a blank canvas for brands, offering the opportunity and rare flexibility to achieve both the intimate interaction of consumers with a brand through an event, together with the visibility and reach of an outdoor advertisement, equating to an extended level of consumer engagement like no other.
Successfully Delivered Projects
Recently, in partnership with FLY Entertainment, MM2 Entertainment and Bioperfect; ‘My Love Sinema’ was released on the 8th of September 2016.
Produced with the support of the Singapore Film Commission (SFC), My Love Sinema is led by a strong female team starting with FLY Entertainment’s Founder and CEO Irene Ang and Dawn Yip of BioPerfect Marketing as Executive Producers. Alongside them, Scout Picture’s Flora Goh and Masters graduate from the prestigious Beijing Film Academy and a recipient of the 2012 Singapore Film Commission New Talent Feature Grant, Director Tan Ai Leng co-wrote and directed the movie.
Set in the 1950s, My Love Sinema details one man’s never-ending pursuit of his passion for movies and films. It tells the story of Kheong (Tosh Zhang), a young, starry-eyed 20-year-old who moves to Singapore from a kampung in Malaysia, to train as a film projectionist. There, he meets Lee (Jeff Wang), who becomes his mentor and teaches him about life, girls and dancing. At the cinema, Kheong also encounters Wei (Cheryl Wee), a young Chinese teacher who finds herself torn between her obligation as a dutiful daughter and her feelings towards Kheong. As their affection towards each other grows, they face various obstacles that prevent them from being together. A riveting story of courage and hope, this nostalgic film chronicles life’s triumphs and disappointments, inspiring audiences to stay true to their passions.
FUNAN “THANK YOU” PARTY’ – Funan held their Funan “Thank You” Party on the 30th June 2016 as one last goodbye before the tear down for renovation and to show appreciation to all the tenants and shoppers for their support since the opening in 1985;
AXA SHIELD PRODUCT LAUNCH’ – AXA Life Singapore held a Launch to announce their entry in Singapore’s Shield market to their agents as well as brokers.
The product launch, held on 12 April 2016, organized by FLY Entertainment, was full of Singaporean flavor and context with a good balance of fun and humour; This event was also nominated for Best Event – B2B, Best Event – Internal and Best Event – Production at the Marketing Events Awards 2016.
CAPITALAND MALLS “BE THE HERO” CAMPAIGN’ – CapitaLand Malls together with Warner Brothers
& Pacific Licensing launched the promotions of the blockbuster hit “Batman V Superman” with “Be the Hero”
Campaign. Media and guests were surprised by a 70-strong cast flashmob and a projection mapping show to launch the movie statues and batmobile respectively. This event was also nominated for Best Event – PR/Guerilla Marketing Stunt at the Marketing Events Awards 2016.
In the last 16 years, FLY Entertainment has expanded from 2 partners and 3 Artistes to almost 20 folds; with Artistes performing internationally from Singapore, across Asia to Europe and in the United States. ).
FLY aims to continue to diversify into other areas of opportunities, like movies and music, where there is a strategic and synergistic complement to their existing businesses. As the name suggests, FLY knows no traditional boundaries. The FLY logo aptly reflects their work culture – they are trendy, dynamic, flexible, fast, efficient, fun and motivated.