In an initiative to help its clients in surfing digital currency and navigate NFTs, Visa, one of the world’s major payment processors, has launched a global cryptocurrency arm. Its clients include major banks and merchants. The move will help it adopt digital currency which is gaining popularity worldwide.
The advisory division will offer advice to retailers, financial institutions, and other firms on anything and everything including how to invest in cryptocurrency, and non-fungible tokens (NFTs). This came in the wake of huge investor demand for crypto services amidst the increasing trend of customers to have some form of digital currency with them. Retailers too wants to attract new customers as well as retain their existing customers by offering these services.
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