Achieving a harmonious balance in family life, particularly for parents, poses a nuanced challenge. The essence lies not in pursuing perfection but in the love and support parents extend to their children as they navigate the intricacies of a complex world. Additionally, maintaining an organized home is instrumental in mitigating stress and optimizing time management.
ClevaMama’ s Founders, Martina Craine and Suzanne Browne, who are parents themselves, have firsthand experience in developing and marketing products that cater to the needs of families. They can provide guidance and share their experiences in product development, marketing, and brand building.
ClevaMama’s success and commitment to addressing the evolving needs of families while maintaining sustainability and community engagement can serve as a valuable source of inspiration and guidance for aspiring entrepreneurs in the home appliances sector.
It is a dynamic, innovative Irish Nursery Brand with global reach and ambition. Founded in 2003 by two sisters and mums, Martina Craine and Suzanne Browne, who continue to lead ClevaMama with a passion and enthusiasm that is instilled in the company culture.
As parents themselves, they put the needs of other parents at the heart and core of what ClevaMama does. They are passionate about creating premium and clever solutions that help make it easier for parents to balance their family life.
Transforming Common Lives
ClevaMama’s range of products is designed to fit into common lives, homes, and families. The company is passionate about its products, each of them taking center stage at some point throughout ClevaMama’s journey. Martina is most excited about ClevaPure HEPAAir Purifier, which is her favorite product. Seeing her parents achieve great benefits from Air Purification, she tried it herself, with her asthmatic husband being the person on her mind at the time. The benefits were so apparent that she went on a mission to find and develop an air purifier that was suitable for the entire family, from infants to adults and elders. Certified HEPA13, according to Martina, is the minimum standard one should bring into one’s home. It’s medical grade and has no Ozone, which is paramount when protecting the family.
ClevaMama positions its products as essential aids for families, catering to the diverse needs of every household member, spanning infants, adults, elders, and even pets. Within its extensive product range, the company goes beyond addressing the specific requirements of babies, ensuring that each item provides additional protection and support for the entire family.
Crafting Intelligent Products
3 in 1 Salt Lamp Humidifier, Night Light & Aromatic Diffuser
It is designed to help relieve symptoms of a cold and congestion naturally. The cool mist can help ease upper respiratory symptoms, soothe sore throats and help dry itchy skin. The Comforting Night Light casts a soft “melatonin-friendly” glow, helping to create a calm, restful sleep environment. Convert the humidifier to an aromatherapy diffuser by simply adding a few drops of essential oils to the water to aid relaxation and promote sleep. Suitable from birth and for any age.
ClevaMama Nite Nite Light Sleep Aid with Calming Lights and Natural and Reiki Sounds
Lull your baby to sleep with the ClevaMama 2-in-1 Nite Nite Light & Sound Machine. This soothing device combines 8 calming light options and 10 natural and Reiki sound therapy sounds, including white noise, pink noise, and Mother’s heartbeat, to create an ambient atmosphere that invites sleep. It helps to mask disruptive noises, helping your baby to sleep well and learn to self-soothe. Plus, it has a cry sensor that activates when your baby cries, and it is USB rechargeable.
ClevaMama Sound to Sleep with natural and Reiki sounds and a gentle projector
Soothe your baby to sleep with natural sounds and a gentle light projector with the ClevaMama® Sound to Sleep. Developed especially for babies, this easy-to-use and portable sleep aid helps to mask noise that might disturb your little one’s sleep, whether you are at home or out and about. With five sound options: white noise, gentle Reiki & nature sounds to invite sleep, a Cry Sensor activates when baby cries to soothe to sleep; it easily snaps onto a pram, stroller, car seat, or changing bag for when out and about. Plus, it is USB rechargeable & comes with a handy strap, so no need for batteries!
Strive of 2 Decades
The company has just reached its 20th Anniversary, a significant milestone and achievement for a company that started in a kitchen over a cup of tea and Jaffa cakes. Its approach is and always has been to look at everything through the founders’ own eyes as parents and ask themselves, would they like it, would it help them, does it add value, and how can they support the customers.
Ensuring Healthier Lives
Driven by a commitment to meeting the genuine needs of families, the innovation at ClevaMama is anchored in delivering tangible value. The ClevaPure™ Air Purifier, evidence of this commitment, is meticulously designed to address the specific requirements of households, ensuring a cleaner and healthier living environment. Primarily targeting nurseries and homes, this cutting-edge air purifier is adept at extracting airborne allergens and other harmful substances.
The company understands that families come in various forms, including those with beloved pets. In recognition of this, the ClevaPure Air Purifier goes the extra mile by effectively removing pet dander, enhancing the overall comfort of every family member.
The significance of this innovation extends beyond comfort, as the removal of airborne particles plays a crucial role in mitigating the risk of winter illnesses, asthma, and allergies. The technology embedded in the ClevaPure Air Purifier goes beyond conventional standards, as it successfully traps and destroys an impressive 99.95% of airborne particles, allergens, bacteria, viruses, and odors, offering a comprehensive solution to the diverse challenges of indoor air quality. Importantly, in the current global context, the air purifier has demonstrated efficacy against COVID-19. Prioritizing the health of babies and parents, ClevaMama emphasizes the essential nature of being ozone-free when it comes to the air everyone breathes. Recognizing the potential harm that ozone inhalation can pose to delicate lungs, eyes, skin, and other exposed areas, the ClevaPure Air Purifier is designed with meticulous attention to detail to ensure a safe and healthy living environment.
The intuitive design of the ClevaPure Air Purifier extends beyond its ozone-free quality. Operable through a user-friendly app on phones, it provides real-time data on air quality. This live data not only keeps the user informed about the state of the air in their homes but also alerts them when the filter requires changing. This seamless integration of technology allows users to proactively monitor and manage the air quality in their living space, offering peace of mind and assurance that they are actively safeguarding the well-being of their family, regardless of the location.
Aligning with Evolving Needs
ClevaMama’s product development process is marked by a commitment to intuitiveness. As technology advances, the company ensures that its integration into products aligns with the ease of use. By staying attuned to emerging trends, new technologies, and evolving lifestyles, ClevaMama remains proactive in understanding the intricacies of family life. The guiding question in their development process is always, “How can we help or improve?” This proactive approach underscores their dedication to creating products that not only meet the current needs of families but also anticipate and address future challenges in a manner that is seamlessly integrated into everyday life.
Following a comprehensive review of its product line, encompassing both production and packaging materials, ClevaMama has undertaken a purposeful shift towards prioritizing environmentally friendly or sustainable alternatives wherever viable. This conscious decision reflects a commitment to responsible practices, ensuring that each product aligns with the principles of eco-friendliness and sustainability.
Prioritizing Sustainable Practices
In the process of developing new products, ClevaMama adopts a holistic approach, considering not only the immediate utility but also the lifespan, reusability, and environmental impact of both the product and its materials. This meticulous evaluation reflects a dedication to contributing positively to the environment and promoting sustainable practices.
ClevaMama recognizes the underutilized potential of Graphene, viewing it as a transformative material with the capacity to revolutionize everyday lives. From incorporation into fabrics to integration into home appliances, Graphene holds the promise of becoming the plastic equivalent of the 21st century, offering innovative solutions to contemporary challenges.
A Step Beyond the Realm of Baby Care
Despite the company’s dedication to holistic family well-being, one of its primary challenges lies in the perception of being predominantly associated with baby products rather than a comprehensive family brand. ClevaMama seeks to overcome this hurdle by emphasizing that supporting and enhancing the life of one family member inevitably contributes to the well-being and support of the entire household. This perspective underscores the brand’s broader mission and its commitment to making a positive impact on family life beyond the realm of baby care.
In a strategic alliance with Ecologi, the climate change platform renowned for its focus on impactful projects, ClevaMama actively engages in initiatives that make a genuine difference to the environment. From supporting reforestation endeavors to promoting renewable energy and habitat restoration, the collaboration extends beyond climate change mitigation to positively impact local communities worldwide. Proudly, ClevaMama has contributed to the planting of 7,841 trees, backed 45 global projects, and avoided 579.98 tCO2e through its association with Ecologi.
ClevaMama places emphasis on specializing in a niche and striving for best-in-class status. In an era of ever-evolving innovation and technology, the company prioritizes agility and strategic positioning to ensure its products command attention in the market before reaching the hands of customers and end-users. The commitment to staying at the forefront of industry trends is evident in the consistent introduction of new products.