How Cerca Technology is Streamlining the Supply Chain in Latin America!
Efficient supply chain management has become indispensable for companies looking to stay ahead of the competition in the hurriedly changing global trade situation. Businesses are resorting more and more to creative, tech-driven solutions to streamline their inventory and logistics as customer expectations rise.
Leading this change is Cerca Technology, which was established in Dominica by Gregor Nassief in 1993. As a leader in warehouse management systems and thanks to its strong commitment to digital innovation, Cerca has successfully completed over 350 projects across 16 Latin American countries. Since 2011, Bryan Buitrago, the current Managing Director and partner at Cerca Technology, has spearheaded the company’s evolution into a comprehensive supply chain technology provider, expanding its portfolio and geographical reach. To position clients for sustainable growth in a constantly changing environment, the company’s approach focuses on optimizing operations and improving responsiveness to market demands.
A culture of client success has been adopted at Cerca Technology by the visionary leadership of Gregor and Bryan, who have deep experience in software engineering, supply chain and finance. Beyond expectations, Cerca wants to be at the face of digital supply chain transformation through establishing strategic alliances and upholding a client-driven growth model.
Let’s explore its path ahead!
The Technological Pioneers of Cerca
Entrepreneur Gregor, who was born in Dominica, used his experience in software engineering and finance to launch Cerca Technology in 1993. Seeing a supply chain execution platform to improve operations, transportation, and warehousing efficiency, he recognized the need for a next-generation technology at the time that the logistics industry was undergoing prompt transformation.
Cerca Technology is committed to transforming the supply chain industry through innovative technological solutions, led by Managing Director and Partner Bryan Buitrago. According to Buitrago, the supply chain is the foundation of international trade, and technology is must for boosting competitiveness. His goal is to enable Latin American and global organizations to fully realize their potential through digital transformation.
A Leader in Management Solutions
Cerca Technology has established itself as a pioneer in warehouse management systems (WMS) in Latin America since its founding over 30 years ago. However, its comprehensive understanding of the supply chain as a whole has driven the company to consistently prioritize advanced solutions for both supply chain planning and execution.
By partnering with top-tier organizations, Cerca Technology delivers a full suite of integrated solutions designed to optimize logistics and enhance operational efficiency.
With over 350 projects completed, Cerca Technology has expanded its footprint across Latin America and the Caribbean, serving more than 200 clients across 16 countries in vital sectors such as retail, distribution, manufacturing and third-party logistics (3PL).
Their presence is further solidified by offices in the USA, Mexico, Colombia, and Chile, alongside a diverse team spread across more than nine countries.
Supply Chain Solutions
Under Gregor and Bryan’s leadership, Cerca Technology stands out for its laser-like focus on supply chain management and steadfast dedication to client success. In addition to putting solutions into action, the company incorporates its clients’ supply chains as central elements of their overall business plan.
Cerca Technology enables clients to focus on their core business while competently handling the IT side of things, with a strong emphasis on ongoing support after implementation.
With more than 50 documented success stories, the highest customer retention rate in the region, and their wealth of experience, Cerca Technology is well-positioned to continue its industry leadership.
A Strategic Approach
Cerca Technology is transforming growth strategies through innovative supply chain solutions. The company collaborates with leading firms in Latin America and globally to implement systems for Distribution Centers (WMS), Transport Management (TMS), Demand Planning (SCP), and Omnichannel (OMS).
Recently, Cerca has focused on democratizing digital transformation for the middle market, addressing the logistics challenges faced by nearly 90% of the region’s businesses.
With partnerships that include Infor, Unigis, and Impruvex, Cerca Technology is strengthening its brand and expanding into new markets like Mexico and soon Iberia (Spain-Portugal). Their promise of innovation ensures they effectively meet diverse client needs.
Tailored Technology Solutions at Cerca Technology
When tackling the goals and business challenges of its clients, Cerca Technology takes a wholistic approach. To create specialized technology roadmaps that meet particular needs, the company starts by thoroughly analysing each client’s particular pain points.
Cerca Technology ensures that each solution, whether it be integrated business planning, advanced warehouse management, or transport management, fits the client’s technological and business process needs, as well as the industry and level of complexity. High-impact results and a strong return on investment (ROI) are the outcomes of this strategic focus.
Developing Enthusiasm and Knowledge
Cerca Technology places a strong emphasis on its recruitment and retention process that attracts driven individuals with extensive knowledge of technology and logistics. Following team member onboarding, the organization is dedicated to offering ongoing training and updates on the newest developments and solutions in the market.
Cerca makes use of educational platforms that establish learning pathways so that team members can improve their skills in a broad and comprehensive way. By fostering a culture of learning, Cerca Technology enables its employees to provide outstanding customer service and apply best practices for their clients.
Ongoing Professional Growth
Continuous development is a top priority for Cerca Technology, guaranteeing that their team remains at the forefront of supply chain management. Consultants are prepared with state-of-the-art knowledge through frequent training on the newest trends and technologies.
Additionally, the team members gain practical experience from working on a variety of projects in different sectors, which broadens their expertise and makes it possible for projects to be implemented successfully throughout the region.
Product Managers are in charge of Cerca’s innovative initiative “Sharing Experiences,” which promotes cooperation and information exchange. A different consultant presents a case study every two weeks, examining difficulties, lessons learned, and solutions put into practice. The entire consulting team has benefited greatly from this initiative, which has advanced growth and the exchange of ideas within Cerca Technology.
Strategic Partnerships
Cerca Technology carefully chooses its technology suppliers to make sure they offer reliable, scalable, and creative solutions that meet the changing needs of its customers.
One of their most important alliances is with Infor, whose products, such as Infor Coleman for machine learning, Infor Birst for analytics, Infor WMS for warehouse management, and Infor SCP for supply chain planning, all perfectly complement Cerca Technology’s objective of supply chain execution optimization.
To offer a complete suite for transportation planning, management, control, and reporting, Cerca Technology has partnered with Unigis. Moreover, Invas WMS and Invas OMS are Cerca’s strategic solutions for the mid-market warehouse management and order management solutions.
Customer success is a top priority for Cerca Technology, which makes sure that all partners are dedicated to providing long-term, high-impact solutions along with the support needed to put them into action.
A Case Study of Cerca Technology
A prime example of successful project management is Cerca Technology, whose primary goal is to drive measurable business results for their clients. Through a knowledge transfer methodology, the company provides clients with the tools they need to monitor the performance of their KPIs and make informed decisions that bring them closer to their strategic objectives.
From project conception to completion, Cerca Technology ensures that each initiative aligns with the client’s goals by focusing on critical metrics such as inventory levels, order fulfillment rates and operational efficiency.
Following solution deployment, Cerca’s team remains committed to providing strong support to maximize performance ensuring their clients’ long-term success. This all-encompassing strategy enables Cerca Technology’s standing as a true collaborator with their clients and partners, positioning the company for strong long-term growth.
Overcoming Obstacles and Seizing Opportunities in E-Commerce
Identifying key obstacles and understanding opportunities in the ever-changing world of online commerce is at the forefront of Bryan’s management of Cerca Technology. This proactive approach includes the company’s recent foray into artificial intelligence, a deeper understanding of diverse client needs and the quick transition to omnichannel solutions.
Through constant innovation and the provision of scalable solutions catered to the specific needs of each client, Cerca Technology overcomes obstacles and seizes opportunities. Cerca is able to offer individualized support and successfully assist clients in overcoming particular logistics and supply chain challenges due to their robust regional presence and thorough knowledge of local markets.
Staying Ahead
By putting customer feedback first and encouraging an innovative culture, Cerca Technology keeps stays ahead of the curve. The organization makes sure its leadership stays up-to-date on industry trends by encouraging them to take advantage of networking and training opportunities.
Furthermore, Cerca is able to keep abreast of innovation and new technological developments thanks to their solid long-term partnerships, which give them access to the latest information and events.
