If you’re currently in the process of creating an e-commerce website, there is a lot you need to manage. You’ve got all of the different web software platforms, themes, content, and more to figure out. To make your life a little bit easier, consider this blog a checklist of important areas of your site that you need to give extra attention to. Let’s get started.
You need to ask yourself some important questions when setting up your e-commerce site up, such as:
- Are my products only going to be sold online?
- Do I have a preferred payment method?
- Does my payment system need integration?
It is important that you do plenty of research on this subject, as payment is the most important part of the user journey. Check out ISV vs PayFac, for example, to find out further information about online payment options.
Supply & Demand
You need to ensure that you have a sufficient amount of stock for your customers and that you regularly stock up on what is more popular. Your website must always accurately reflect exactly how many stock items you are able to sell. The last thing you want is for a customer to put an order through and for you to have to contact them, letting them know you don’t have the stock in right now. Make sure your system is always up to date.
The previous point is linked to data. With intelligent systems, you should never have stock control issues, as everything should be instantly updated. As well as this, you can find interesting data insights about your customers through platforms such as Google Analytics. With the information you can find through this, you can explore what demographics are finding your site, staying on it, and converting. By understanding your customers, you can better target them online.
UX is everything when it comes to an e-commerce site. You need to gain customers’ trust with a smooth-running, easy-to-navigate website. Plenty of gentle Calls to Actions (CTAs) will encourage them to buy from you. You need to feed them to where they need to be on your site to convert them into customers. The easier the process for them, the more likely they are to become loyal customers who recommend you to others. If a site loads slowly or comes across as spammy, then the user won’t stay on there for very long. The best website design companies such as moken. digital should enable your users and customers in achieving their goals and improve the efficiency of your website.
Online marketing is also linked to user experience and data. It’s all about getting to know your target audience. Then you can utilize Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), social media, content marketing, and PR. It sounds like a lot, but once you get started with a few of these options, and start seeing results, then you’ll want to look into the others. If you’re unsure of where to start, then you can always get in touch with digital marketing experts to offer you a helping hand. Many agencies offer free consultations.