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Best Reels Hashtags to Use in 2023

Hashtags for reels have been used for a long time, so they have managed to prove themselves as effective promotion tools. Moreover, it does not require special knowledge, so everyone can deal with them. In 2023, they remain useful if you choose them correctly, so don’t miss out on additional and even free opportunities to increase the number of views and possibly even subscriptions.

New reels hashtags appear for a reason. Users who want to promote their personal page or brand can use up to 30 hashtags per video. If you choose them well, the popularity of your video can be higher. Of course, you need to consider other details besides this tool. The quality and content of the video should be of a high level. Other users should be interested in watching what you post.

What hashtags to use?

Before choosing hashtags, you need to analyze the target audience for the video. You can visit the page of people who create identical content to see how they design it. Pay attention to hashtags. Especially if the video has gotten a lot of views.

Here are the trending hashtags for reels that you may have seen before:

  • #Viral. It stands for something viral, so you can often see this hashtag on popular videos. It is a high-frequency hashtag, so remember that such hashtags are better diluted with less frequent ones.
  • #Dance. The thematic hashtag dance denotes this genre of creativity. If your video has something related to this genre, enter it.
  • #Tutorial. To attract an audience that wants to gain some knowledge, use this hashtag. In addition to it, specify the direction you’re going to talk about.
  • #Explorepage. This is one of the top reels hashtags that are used to get into recommendations.
  • #Funny. If your video has a humorous context, then incorporate this hashtag so that as many people as possible can cheer themselves up.

This is not a complete list of trending reel hashtags, so there are many more options for the beginner to learn. You can try different hashtags to compare their effectiveness with each other and understand which is better to use in the future.


There is no universal hashtag for all video topics. You can find generally the best hashtags for Instagram reels, but it’s not a given that they will bring the desired result in your case. Everything is learned by doing, especially when it comes to social media marketing tools. The best hashtags are constantly changing, so don’t forget to keep up with the latest ones. To do this, look for current options that are used in the current year.

Some users simply copy Instagram hashtags reels from other resources. Thus, they do not focus on their target audience, so they may not get the views they expect. However, if your goal is only to get views without further subscriptions, any method can work. But if there is an opportunity to get the best possible result, you should use it.