In modern business, everyone is talking about digital marketing and online marketing channels that can drive more customers to your business. Even though these channels offer great results if used correctly, this doesn’t mean traditional marketing methods have lost their value.
Of course, digital marketing is the only option when talking about strictly online businesses or business models that don’t rely on foot traffic. However, if you’re running a retail store, you can benefit more from traditional marketing methods than digital marketing. Today, we’ll discuss some of the best marketing options you can use to increase foot traffic to your brick-and-mortar store, which will ultimately help you increase revenue.
Start from the outside of your store
When running a brick-and-mortar store, you need to know who is passing by, when, and how they behave. Do people stop to window shop, look while walking, or come to your store from another store? Once you’ve determined who your potential customers are, take the time to adjust your marketing materials.
All the banners, stands, pylons, and other marketing materials should appeal to passersby. For example, if you run a restaurant near the highway, it’s generally a good idea to set up pylon signs to attract the attention of cars and people walking by.
On the other hand, if you have a coffee shop that works best from 8 AM to 11 AM, think about optimizing our window display and merchandising to attract more visitors during rush hour. Inform people about promotions, events, and special offers, and promote your brand.
Offer curbside pick-up
Adding multiple fulfillment options is one of the best strategies for increasing foot traffic. That includes online delivery, ordering online, and picking up products in-store. Many shoppers want curbside pick-up options available. They know what they want to buy and want to be able to pick up their order right away.
This type of purchase allows a seamless offline and online shopping experience and improves overall customer satisfaction. In addition, the omnichannel shopping method can increase sales because when customers arrive to pick up their products, they are likely to see other products and buy them next time.
Just because they aren’t buying products on the spot doesn’t mean you can’t use this opportunity to promote other products and raise interest.
Make your storefront visually appealing
It might sound like a no-brainer, but many business owners forget just how important the look of their storefront is. Your window display allows you to deliver information to potential customers quickly. Promotions, seasonal items, limited offers, and other overall aesthetics create your brand image and interact with potential customers walking by.
The storefront can make people want to look at it and read the offers you’ve displayed, making them more open to coming into the store and checking what you have to offer. Furthermore, the storefront is also an excellent place to display products.
Display and write unique things on the window with exceptional visual quality. Your visuals should be eye-catching, making people want to walk into your store and check out your products.
The visual aspect of business is still the most crucial step in attracting customers, and the quality of your service and products helps you keep them for a long time.
Create in-store events
Creating special events in your store is one of the best ways to get instant traffic and boost interest. For example, you can organize an in-store event when launching new products, celebrating anniversaries, or offering special promotions.
If you run a fast food restaurant, you can create a discount week when people can get combo meals for a lower price. On the other hand, if you’re launching a new menu, you can sell new food at a discount. Show everyone how you care about your customers and try to make the event memorable.
It’s also a good idea to invite other businesses to join you during the event and collaborate so their customers might start noticing your brand. In-person events also allow you to talk to customers, learn more about them, and gain their trust.
Conclusion
In the end, just because you’re looking to boost foot traffic doesn’t mean you should shy away from modern technologies. You can utilize email marketing, website, local SEO, and mobile apps to bring your store into the 21st century and offer customers the necessary convenience.
Give customers a reason to notice your business and try your products. From there, make sure to give them a reason to stay and come back again.
