Every sector of every industry is evolving through automation. It is becoming a primary tool in functions like manufacturing, processing, and logistics. And now it is instrumental in marketing as well. Marketing connects the product to its audience. Automation in marketing and selling, significantly works through software, which analyses and replies to the customer according to the situation. For example, Omni channels are a new form of shopping, where people directly pick up commodities from providers according to their choices. Email marketing is specifically considered as automated marketing which is the third most used source to share information.
Marketing Automation is a software-based process, in which software is designed to collect data and information of a consumer and make use of it when needed. Data collected by this system is automatically saved as a reference to follow and send information to customer time to time. There are several fields, where marketing and sales is becoming advanced by automation-
- Inbound Marketing- Inbound marketing is a way to introduce the product to everyone, without targeting any particular generation, medium, or platform. It includes SEO, Social media, Email and display marketing. Social media is the fastest growing marketing platform. There are 126 million new users every month on Facebook; it shows the popularity of the platform. These social platforms allow providers to understand people’s choices, opinions, and also enable to identify the progress of a brand.
Social media is frequently used by people to learn about things happening around them. Content-full blogging is covering a mass population of readers who want to know about new and exceptional things.
Inbound marketing makes the product approachable and famous as automated informatics, email, replies on queries and 24*7availability makes lot of difference.
- Outbound Marketing- In outbound marketing, automated emails are sent to the target audience and potential consumers with specific information. In this type of marketing cold calls and direct emails are used to get follow-ups, make references and give a response to the clients. The major factors which are enhanced by automation in outbound marketing include: Automation handles campaign of different type of markets according to company’s needs, accessibility in the market becomes easy due to automation, automation helps to create a market image for new products and it reduces the cost of advertisement and increases budget limits.
Tools of Automation in Marketing
Automation has become a major part of consumer’s choice and selection process. It has enhanced the perception of a consumer towards shopping. Due to increased automation services consumer wants more sufficiency towards their purchases. Below are the tools of marketing automation to increase consumer experience-
Data collection – Automation collects consumer data and aligns it according to their choices and preferences and offers suggestions in future according to it.
Content Marketing – It creates attractive content for the potential audience and distributes it in large scale.
Enhancing Quality – Enhanced services through better communication while creating a closer relationship with the consumer.
Managing sales – Showing content according to consumer’s preference, offering help in the buying process and cutting irrelevant items makes consumer experience more comfortable.
The digital world is full of opportunities for every business. Automation is making it more transparent and efficient. With the help of data storage, consumers are served with more ease, consumer preference is more predictable and their personal needs are fulfilled better.
Awareness, Evolution, Purchase and Loyalty are the main steps of marketing. These steps are essential for any business to grow and convert into a brand. Awareness of current trends leads to new ideas and innovation. It obliges the company to add new facilities, features and modules in its consumer service. Evolution is the progress in company’s offering. Purchase depends upon the quality or service of the product. It is the reliability of a brand that attracts consumers and makes them loyal towards the product for future purchases. Automation is pushing the limits of all these steps to improve marketing in a more progressive way.
Marketing automation changes according to the consumer demand, environment, and availability of product. Automation is becoming one of the key components of marketing and providing more assistance to enhance the consumer experience.