In a world where technology often feels like an uncharted labyrinth, some individuals possess the rare ability to unlock doors others can’t even see. Years ago, when security and connectivity were mere buzzwords, he recognized the need for a comprehensive approach, one that bridged the gap between an organization’s vision and its technological infrastructure. It was in this pursuit that he discovered the key to unlocking limitless potential.
This visionary was Anthony Zidan Kinnear, CEO of Formulated IT Group (FITG). By understanding the intricacies of security, stability, and connectivity, Anthony transformed FITG into a beacon of innovation. His approach was simple yet profound: ensuring every connection to the network was not only secure but seamless, allowing businesses to work without hesitation. Today, FITG stands as a testament to its ability to navigate the complexities of technology and open doors to a future where connectivity knows no bounds.
A Journey of Sales Mastery
Anthony has dedicated 25 years to the sales industry, beginning his career as a direct door-to-door salesman, a role he still deeply values and respects. In just three years, he rose to become the youngest sales manager at his company. By the age of 26, he took on the role of Sales Director at one of the world’s largest global laser printing companies.
At 28, Anthony embarked on his entrepreneurial journey, founding his first company, Formulated IT Group (FITG), which he has nurtured and grown into a group of businesses over the past 17 years. Through his journey, Anthony has learned one invaluable lesson: always develop, always learn, and always focus on making the sale.
Mastering Data, Security, and Self-Management
Anthony understands the immense value of data; he sees it as money. Gaining insights into a competitor’s profile, when done ethically, provides a significant edge. In today’s world, protecting company information and intellectual property (IP) is paramount, and for FITG, security is both a challenge and an opportunity. The company doesn’t just manage security; it ensures that everything connected to the network is secure.
While it may seem old school, Anthony firmly believes in the power of micromanagement. Though time-consuming, this approach teaches people how to manage themselves. After all, you either know how to manage your time and tasks, or you don’t. At FITG, living a diary-driven life, where “when, where, and how” are meticulously planned, is an essential part of the company’s culture, ensuring accountability and nurturing discipline within the team.
Ensuring Stability and Control
Seven years ago, FITG adopted a strategic approach focused on the critical role of connectivity in hosted or cloud services. For Anthony, the key question is: Is the connection stable enough to host everything needed offsite, from PBX systems to servers, software, or even all of it? Speed is another crucial factor. Understanding the unique requirements to complete workflows, especially those dependent on tight deadlines and productivity, is essential. That’s why running a Proof of Concept (POC) is so important—ensuring the right fit before committing to a solution.
In Anthony’s view, having hardware onsite remains more stable, reliable, and within his control. With this setup, he can directly manage and oversee nearly every aspect of the operation, which provides a level of assurance and flexibility that cloud-based solutions may not always offer.
Understanding, Respecting, and Securing Client Needs
At FITG, Anthony and his team interact with a wide variety of people every day, each with their own unique perspectives and experiences. The team understands the importance of respecting others’ time, experiences, suggestions, and involvement in order to build meaningful relationships. At FITG, the focus is on first understanding the client’s needs, followed by gaining respect through thoughtful and effective implementation. Acknowledging and respecting different environments and individuals is at the heart of their collaborative approach, fostering long-term success.
The team at FITG takes great pride in their process, which is simple yet highly effective: they follow a proven, structured approach. This includes conducting thorough audits of IT infrastructure, software, and everything connected to the client’s network.
While advanced software is used for this process, a manual checklist is also followed to ensure accuracy. The first step is understanding the client’s need for security, the second is identifying the connectivity requirements, and the third step is where FITG applies their secret, an approach that consistently delivers results.
Vision for Growth and Collaboration in 2025
2024 was a year of both triumphs and valuable lessons for Anthony and his team at FITG. Looking ahead, they are gearing up for an exciting expansion in 2025. For those who are passionate about industries aligned with FITG’s work and envision a future filled with opportunities, now may be the perfect time to connect. FITG could be the “big brother” that provides the tools, guidance, and support needed to help launch your own tech business in the near future.
Anthony emphasizes the vital importance of reputation and word-of-mouth in building strong business relationships. He believes that partnerships and collaborations are opportunities to share knowledge, gain insights, and receive support. At FITG, this dynamic is a two-way street, always about mutual benefit and growth.
Empowerment Through Smart Partnerships
At FITG, empowering others is at the core of their philosophy. Anthony believes in the value of finding a “big brother”—someone with experience, a solid reputation, and a history of learning from mistakes. A mentor who not only provides guidance but also offers the opportunity to absorb knowledge and leverage their success.
He draws inspiration from companies like Uber, Booking.com, and Airbnb. These businesses own very little but leverage the assets and strengths of others to drive their success. It’s a model that exemplifies the power of collaboration, resourcefulness, and smart partnerships, principles that FITG values deeply.
