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Amazon Posts Biggest Day Ever with 375 million Item Sales on Prime Day

Amazon revealed on Thursday that the first day of Prime Day saw the largest day of sales in the history of the company, helping to push shares to their highest level in almost ten months.

Quick Points

According to a press statement from Amazon, users made more than 375 million purchases over the two-day shopping extravaganza and saved $2.5 billion with prime deals.

With home, fashion, and beauty among the main categories, Prime Day, which made its debut in 2015, offered bargains on items from all of their divisions.

According to the firm, independent Amazon sellers outsold Amazon’s retail goods in sales.

Compared to the prior year, there were more discounts offered on small company items like TUSHY, True Classic, and Caraway. Additionally, shoppers spent $6.4 billion on the event’s first day alone, according to Adobe Analytics.

To counteract Amazon’s pricing, other significant shops held sales on the same day, including Walmart, Target, Kohl’s and Best Buy.

In addition to gains that have brought the stock to its greatest level in more than 10 months, Amazon shares increased more than 2% to nearly $134 by 2:30 p.m. ET. Total sales this year are anticipated to increase by 6.1% to $12.7 billion, according to the sources.

Retail sales unexpectedly increased 0.3counterin May, showing that consumer spending has mainly remained resilient despite lingering worries about a looming recession. The Consumer Price Index for June came in at 3%, which is higher than the Federal Reserve’s long-term target of 2% but significantly lower than the 9% recorded in June of last year. However, earnings have not increased in line. On a seasonally adjusted basis, real average hourly earnings rose 1.2% in the previous month.

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