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AlphaGraphics, Inc.: Redefining the Norms of Marketing Globally

The discipline of marketing, in its essence has been a reformatory practice since its advent. The conception of an organization’s outreach in the global market is largely aided by an immaculate marketing approach. Whether it is oriented towards product, pricing, place or promotion, marketing evidently exists in every aspect of a business.
Being au fait with the contemporary trends of marketing, devising all-encompassing marketing strategies with a prolific approach, and delivering quality marketing content, comprise the list of provisions of a marketing organization.
Founded in Tucson, Arizona in 1970 by Rodger Ford, AlphaGraphics, Inc. is a third party provider of print, marketing, signage and technology solutions helping enterprises solve businesses’ biggest branding challenges. Headquartered in Salt Lake City, Utah, AlphaGraphics is a franchisor of more than 256 independently-owned operating locations in the United States, Brazil, Hong Kong, Saudi Arabia and the United Kingdom, as of the end of 2017. The organization plans to relocate its headquarters to Lakewood, CO by the end of 2018.
AlphaGraphics plans, produces and manages businesses’ visual communications initiatives. The organization’s business centers, operating with the support of a 48-year-old brand, lead the industry in sales per location. Backed by state-of-the-art technology and a global network, AlphaGraphics business centers’ trained and experienced team members are committed to delivering creative solutions that enable customers to get noticed and get business.
Personalizing Customer Outreach
The print solutions AlphaGraphics provides include personalized print and mail as well as unique finishing options and materials to help its customers get noticed and get business. The organization is also advancing its digital marketing offerings to support customers in delivering personalized and localized messaging to a targeted audience. AlphaGraphics has advanced its signage offerings to include robust formats spanning window, wall and floor graphics as well as auto wraps and is taking advantage of its recent investments in signage technology tools to enhance signs offerings in wide format and 2.5 D print.
AlphaGraphics is also offering agOnline, a turnkey Web-to-print private storefront and technology solution that enables the businesses that AlphaGraphics supports to control the marketing collateral inventory, eliminate waste, improve delivery times to auxiliary operating locations and reduce costs.
Redefining the Landscape of Print Communications
AlphaGraphics was founded by entrepreneur Rodger Ford to create business centers that offered customers the latest visual communications solutions. After building a sustainable and profitable business model, AlphaGraphics began franchising in 1980. In October 2017 AlphaGraphics was acquired by MBE Worldwide S.P.A. (“MBE”) via its U.S holding company. MBE Worldwide is a family-owned Italian holding company based in Milan, Italy, which is one of the world’s largest networks of conveniently located service centers offering outsourcing solutions for shipping, logistics, printing, marketing and communication to businesses and private customers. MBE’s network reaches globally more than 2,500 service centers in 44 countries.
Since the acquisition, Paolo Fiorelli, Chairman and CEO of MBE and global business operations leader, stepped in as the CEO of AlphaGraphics driving efforts to expand the company’s service offering to customers.
Ryan Farris is the President of AlphaGraphics. Ryan is an executive leader with experience in technology, support, operations and business development. He is widely recognized for building and motivating teams that leverage technology to capture new revenue opportunities, expand markets and develop emerging channels.
AlphaGraphics is led by subject matter experts who understand that today’s marketing communications need to go beyond the traditional, which is why the organization brings a consultative approach to delivering the high-quality products and services it offers to customers.
The print, marketing and signage professionals who own and operate each brick and mortar AlphaGraphics business center are trained to guide their customers through the selection of materials, finishing and other specifications to produce the right print and branding materials for their businesses’ diverse applications.
Connecting the Dots
From day one, AlphaGraphics has strategically designed its business model to evolve in the same direction as it customers’ business needs. The experiences of the customers that AlphaGraphics support have continually shaped the brand’s journey since inception as a copy shop in 1970, to a change in structure to become a franchisor of print services in 1980, to growing into a global print and marketing communications leader supporting local markets today.
“2018 has been a great year for AlphaGraphics so far, with solid growth in the first half of the year,” says Ryan. The organization continually invests in state-of-the-art technologies to power its online presence and operational systems, including online ordering for customers, as well as in CRMs and other business intelligence tools.
Blueprints of Success
Each month, AlphaGraphics centers leverage the capabilities of a proprietary survey platform to generate feedback from the enterprises that it supports. Collecting and effectively using feedback has been AlphaGraphics’ secret to building and maintaining positive relationships with the customers the brand supports to guide business decisions and change. The organization has earned a Net Promoter Score of 89% from customers across the global AlphaGraphics network by continually implementing this practice.
“At AlphaGraphics, we’ve been more than a printer to the customers we support. The businesses we support appreciate having the consultative approach of a local partner who knows exactly how it feels to invest everything in a business,” states Ryan.
The dedicated professionals who service customers at AlphaGraphics take the time to understand how customers’ businesses work to help them sort out problems, avoid mistakes and get the best value out of the print, marketing, signage and technology solutions provided.
AlphaGraphics maintains aggressive revenue growth goals and is confident in its strategies to enhance its service footprint. “We believe the AlphaGraphics network will continue to outpace the industry as one-stop shop print and marketing communications consultants and trusted community partners,” asserts Ryan.
A Satisfied Clientele
“The manager made a personal visit to my office to review the color and the size of a sign. I really appreciate the personalized service and professionalism!” – Minneapolis, MN
“AlphaGraphics does professional work in a timely manner with results that represent our organization in the most professional manner possible.” – Mesa, AZ
“I’ve been working with the AlphaGraphics team now for 19 years. Each month, I have no worries once I upload 15 newsletters for print and mailing. My experience with AlphaGraphics has never been a disappointment, ever. Their professionalism and knowledge of products surpass their competitors’.” – Aurora, IL
“The staff was quick with service, knowledgeable, and able to walk me through any questions or doubts. My order was received on the same day it was placed, and I received exactly what I envisioned – doesn’t get much better than that!” – Wilmington, NC
The world of print and marketing is more complicated than ever and AlphaGraphics strives to keep it simple for its customers.  The company continually bridges the gap and adds value to its customers by understanding their needs and executing a gamut of complex print and marketing solutions on their behalf.
Source: The 10 Best Franchise to Open in 2018