Content marketing and SEO seem to have few things in common at first glance, being different in terms of their purpose, execution, and overall strategy. However, that doesn’t mean they can’t go hand in hand. In fact, content marketing can support your SEO strategy and results, provided you use it the right way.
Unfortunately, we recognize that beginner entrepreneurs might know little about the impact of proper content marketing on their SEO campaigns. To help rectify that and convince you of how important content marketing is for SEO, we decided to list the most significant benefits your business can get from using both at once.
Read on and find out how content marketing can boost your SEO tactics!
Quality Content Reduces Bounce Rate
Any reputable results-driven SEO agency will tell you that improving your business’s bounce rate should be one of your top priorities. A website with a high bounce rate indicates a low engagement level, meaning users don’t stick around after they land on your site.
One of the reasons why your bounce rate is high could be that you don’t have much to offer visitors in terms of content. Your site might lack information, or perhaps the quality of your posts leaves something to be desired.
Articles written in a rushed manner won’t keep users engaged — on the contrary, they’ll make them leave your site as soon as possible. After all, the lack of professionalism on your blog or website overall can reflect poorly on your business and even make it seem unreliable.
Your content marketing efforts should include writing and publishing well-researched articles on your blog. By creating informative and inspiring material, you can minimize the boredom factor and reduce the number of people that bounce away from your website.
Strong Content Attracts More Links
Link building is one of the most important SEO strategies, and there is no wonder why. Quality links can improve your website’s authority, position it in search results, and drive more targeted traffic.
Although link building has a lot to do with your approach to other bloggers and website owners, creating compelling content is also essential for attracting backlinks. If you don’t have any strong articles on your blog, you won’t be able to attract links from other platforms and resources. Who would want to link to a page that doesn’t offer anything valuable and looks like it was written in five minutes?
If you have neither the time nor the skills to write substantial and well-crafted articles, consider hiring copywriters or an SEO agency to do the job for you. Although it may seem like a big investment at first, your company will reap the benefits of high-quality content in the long run.
More Content Means More Keyword Opportunities
Creating content is essential for increasing your chances of ranking in search results and attracting targeted traffic. The more articles you have on your website, the more keywords you can target with your SEO strategy, which means that users are more likely to find your site when they search for specific terms.
Try to create as much content as possible without compromising the quality of your articles. Instead of forcing all the keywords you try to rank for in one 40-page-long article, write numerous smaller ones related to the niche you operate in.
To illustrate the point, if you’re in the business of selling used cars, diversify your content and write articles on different topics, such as car maintenance tips, the best-used cars to buy, the most common mechanical faults that plague older cars, etc.
Search Engines Dislike Thin Content
If the only content on your website is a few sentences of text, you can’t expect to rank high in search results. Your site’s content must be informative and engaging if you want users to stick around.
Search engines like Google dislike thin content and often penalize websites that lack relevant information. Even the best-researched and written articles won’t help you if they’re only 200 words long. Google prefers longer content pieces since they’re generally more informative, but that doesn’t mean you should write articles for the sake of word count.
As mentioned above, relevance and informativeness are vital for your articles’ success. Your content marketing efforts bring the best results if you balance quality and length, as well as keywords and user experience.
Unique Content Helps You Rank Higher in SERPs
If you want your website to rank higher in search engine result pages (SERPs), you must have unique content. Your content marketing strategy and keyword research efforts should result in creating articles that are ideally different from everything else that can be found on the internet while still retaining relevance to your line of business.
This approach will help expose your website to consumers using ‘long-tail keywords’ to ask for a specific service or solution.
For example, a winter clothing store that creates a blog post titled ‘X Best Products For Winter Weather’ will likely have a difficult time ranking in search results since there are numerous articles on the same topic. However, if they create a piece of content titled ‘What Clothes to Wear on a Trip to Arctic?’ they’ll be able to target a niche audience looking for highly specific solutions.
Content marketing can help your SEO efforts in numerous ways, provided it’s used correctly. Creating quality content that is useful and relevant to your audience will help you improve your website’s bounce rate, attract links, and target more keywords.
Keep in mind that your content marketing efforts should always aim to create highly informative, engaging, and unique articles with a high word count.
If you need help integrating content marketing into your SEO efforts, consider hiring an SEO agency. They will help you understand and target your audience, determine the most effective keywords to use, create compelling headlines and articles, and help you deliver results that align with your business goals.
It might seem like a significant expense at first, but the benefits of doing so far outweigh the initial costs! Happy ranking!