Zeekr, the Chinese electric vehicle (EV) manufacturer, announced on Friday the upcoming launch of its first midsize SUV, the Zeekr 7X, in China. Priced at 239,900 yuan ($33,829), the 7X aims to compete directly with Tesla’s Model Y, offering a price advantage of over $1,400 in the Chinese market. The launch is scheduled for September 20, with global deliveries expected by the end of the year, although specific regions have not yet been disclosed.
The Zeekr 7X, a five-seater SUV, features two battery options that provide a range of 605 to 780 kilometers (approximately 376 to 485 miles) on a single charge. Zeekr touts its lithium-ion phosphate batteries as offering the fastest charge times globally, claiming they can reach 75% capacity in just 10.5 minutes. This positions Zeekr’s charging capabilities as superior to those of Tesla.
The 7X, which accelerates from 0 to 100 kilometers per hour in 3.8 seconds, is part of Zeekr’s broader strategy to challenge Tesla’s dominance in the electric vehicle market. Tesla’s Model Y, a five-seater starting at 249,900 yuan ($35,240), is one of the top-selling EVs in China, but it faces increasing competition from domestic brands like Zeekr, Xpeng, and Nio.
The Chinese EV market is currently embroiled in a fierce price war, with companies continuously releasing models at lower prices to attract consumers. For example, Xpeng recently introduced the Mona M03 at under $17,000, while Nio launched its Onvo brand, offering vehicles $4,000 cheaper than Tesla’s Model Y. Xiaomi also joined the fray with its SU7, priced at 215,900 yuan ($30,408), further intensifying competition.
Despite these challenges, Tesla remains a formidable player, selling 46,227 cars in July—a 47% year-on-year increase—compared to Zeekr’s 15,655 cars, which represented a 30% year-on-year growth. As Zeekr continues its expansion, including a recent entry into the Hong Kong market, the battle for market share between domestic and international EV brands is set to intensify.
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