Yahoo has proclaimed that it has signed content distribution deals with famous publishing partners in the UK, namely, The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK, uplifting its already robust News, Sports, Finance and Lifestyle reporting and providing its users with better access to content from these esteemed publishers.
The move permits the publishers to distribute content via a curated feed, formed in partnership with Yahoo in five countries, United States, the United Kingdom, Canada, Singapore, and India. Yahoo has above 1 billion monthly users globally and the contracts open up a fresh channel for British publishers to reach this vast international audience.
Additionally, the partnerships builds a new revenue stream for publishers, with the content set to be monetized via a revenue share model using Yahoo Gemini, Yahoo’s powerful cross-platform native advertising marketplace. Advertising will appear within each article to reach and engage pertinent audiences with highly-targeted content.
The new publishing deals strengthen Yahoo’s existing content syndication businesses. Acting as a reliable platform for third-party publishing content, along with its owned and operated content, enables Yahoo to bring its users a collection of the best content on mobile and on the web.
Greg Miall, Director of Global Partnerships at Yahoo, says “Yahoo is dedicated to build the richest set of premium and personalized content experiences for our users and we are excited to use the supremacy of our global platform to work with such high caliber publishers. The fact that Yahoo can do one comprehensive deal, opening up UK publishers’ content to such a vast global audience is extremely thrilling.”
Robert Bridge, Chief Customer Officer, The Telegraph, says “We’re overjoyed to be partnering with Yahoo. Their global brand presence combined with the quality content that The Telegraph is famous for will help us reach an even wider digital audience.”
Michael Pocock, Director of Content Partnerships at ESI Media says “Our partnership with Yahoo is a fantastic step in our impulsion to bring our content to an ever-growing and diverse global audience. The Independent and The Evening Standard already reach an extraordinary volume of highly engaged readers in the UK, US, and other markets but recognize the increasing demand for quality, unbiased news reports and premium features through a wide range of channels. We’re delighted with Yahoo’s desire to add premium news brands to their portfolio and look forward to a long and valuable partnership.”
Paul Cassar, Chief Digital Officer, Hearst UK adds, “We are delighted to work with Yahoo on this global partnership. It enables Hearst to reach even bigger audiences with our engaging and trusted content, whilst opening up new revenue streams for the business to grow”
