Marketing for your business is important as it determines if the business will be successful or not. It is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close to lack of sales.
It also provides lots of benefits to a company within almost any industry in the working world. These benefits include building reputation, increasing conversions and sales, maintains relevance and acts as a communication channel to inform customers.
Overview of marketing
There are many different types of marketing today and some are definitely more effective and relevant than others. So, some types of marketing are discussed below and their benefits.
There is a traditional type of marketing which relies on outbound tactics such as print, television ads, and billboards.
On the other hand, inbound marketing is another type, but it is mostly focused on attracting customers rather than interrupting them.
Digital marketing is the opposition of traditional marketing, leveraging technology that didn’t exist traditionally to reach audiences in new ways. An example of this is Google Ads or Facebook Ads. Both these companies allow you to promote on their platform, paying for each impression your advertising receives.
Social media marketing is similar to digital in a way they both create content to promote your brand and products. However, social media marketing does it on various platforms like Facebook, Instagram and Twitter.
There are so many different types of marketing that companies are now utilizing that often they have to outsource to stay on top of all the different channels. This has led to specialized agencies that offer managed PPC ads, or managed social media management. Often the agencies specialize in just one are but sometimes agencies will cover all of these marketing channels under one roof.
Even though these types of marketing are different, they have similar benefits.
First, marketing helps to keep your customers engaged as it is a tool to keep the conversation going. Engaging customers is not about trying to sell your products but instead involves furnishing your customers with relevant information about your products. It is about telling customers what they don’t know and making it interesting so, this gives them a sense of belonging.
Second, reputation determines your brand equity. So, the reputation is built when it effectively meets the expectations of its customers. This allows customers to become proud to be associated with your products.
Third, marketing informs your customers. They can get to know about the value of the products, their usage and additional information that might be helpful to the customers. This creates brand awareness and makes the business stand out.
PPC marketing and it’s benefits
PPC stands for pay-per-click, this type of marketing has advertisers pay a fee each time one of their ads is clicked. This is essentially a way of buying visits to your site, rather than trying to earn those visits organically. One of the most popular forms of PPC marketing is search engine advertising.
PPC is a great type of marketing as it can achieve a vast number of business and marketing goals. These goals can range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale.
A major benefit of PPC marketing is that its run through Google Ads so it’s easy to measure and track. Not only they are easily produced but you get high level performance details including clicks and conversions.
Also, PPC marketing allows for smart retargeting. This is because it allows you to see how a user interacts with your campaign and retarget those people who didn’t convert. This works because you know they want your product; they just might need more time to decide.
How it differs to generic marketing methods
There are two key differences between PPC and generic marketing methods. The first one is that paid ads appear at the top of the page, above the organic listings influenced by the generic methods. The second is that traffic from organic is free, whereas traffic from PPC has a cost for each click.
Also, where organic largely hides keyword data, there is no such restriction with paid search. With conversion tracking it can determine what keywords convert and at what percentage and cost.
However, this is a not bad thing because PPC provides a laser-targeted way to get in front of potential customers. This is more effective as it saves a lot of effort and time in trying to get more brand visibility.
PPC is a great type of marketing and needs to be part of your marketing budget. Not only it precisely targets your customers, but it will help to increase conversions by retargeting. Even though generic marketing methods might be easier to execute PPC uses smart technology that can help you to stand out as a brand.